CATS Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Isamu Matsumoto) announces that it has added a new conversion API integration feature for search ads and display ads on 'LINE Yahoo! Ads' to its products 'CATS' and 'L-ad'.

Background of the Feature Addition

CATS has already supported conversion API integration for Yahoo! Display Ads and LINE Ads individually.

LINE Yahoo! Corporation began offering a new service, 'LINE Yahoo! Ads Display Ads', which integrates the delivery platforms of LINE Ads and Yahoo! Display Ads, from April 1, 2026.

(Reference: https://www.lycbiz.com/jp/news/20260218/ )

In response to this market change and advertiser needs, CATS has started providing a conversion API integration function compliant with the latest specifications of LINE Yahoo! Ads.

Overview of the Update

By supporting the new LINE Yahoo! Ads Display Ads service, conversion data measured by CATS can now be accurately linked to the advertising platform.

This is expected to enable accurate performance measurement with reduced data discrepancies and improve the precision of ad delivery optimization.

Furthermore, customers who have contracted for L-ad can utilize user information obtained via LINE to improve match quality and further enhance the accuracy of advertising performance measurement.

Expected Effects

The introduction of this function is expected to yield the following effects:

● Improved measurement accuracy through stable transmission of conversion data via the server

● Contribution to improving the accuracy of machine learning optimization on the LINE Yahoo! Ads side through the use of extended data items

This allows advertisers to enhance the precision of machine learning optimization in LINE Yahoo! Ads and maximize return on investment.

Please note that this function is currently not implemented for the affiliate ASP system 'AFAD', and support is planned for the future.

▶ Download materials for 'CATS Inc.' here

Advertising effectiveness measurement tool CATS

LINE friend addition measurement tool L-ad

Affiliate ASP system AFAD

URL: https://markecats.co.jp/

Product Inquiries

CATS Inc. Marketing Department

TEL: 050-5783-1173

Company Overview

Company Name: CATS Inc.

Representative: President and CEO Isamu Matsumoto

Head Office: Sumitomo Fudosan Shinjuku Oak Tower 5F/6F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Business: Marketing SaaS Business

URL: https://markecats.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: CATS / L-ad