[Wet Towel, Who Will Change It?] A Hand Towel That Stays Dry with a Simple Twist

CB JAPAN Co., Ltd. (Headquarters: Adachi-ku, Tokyo, President and CEO: Keisuke Higuchi), a provider of lifestyle products that support various ways of living, launched "carari Kurutto" in May 2026.

Morning in the washroom. Wash your face and dry your hands. The next person dries their hands. As the whole family uses it, the towel soon becomes damp. Replacing it even though it still seems usable. Such scenes may be commonplace in many households.

carari Kurutto is a hand towel born from this daily "wet towel problem."

Are you using that towel completely? With a typical hand towel, you unknowingly use the same spot repeatedly. Especially the center part tends to get wet from repeated hand drying, while the edges are hardly used. Even if there's still a dry area left, you might replace it saying, "It's already wet."

carari Kurutto is a rotating hand towel that allows you to twist it each time you use it to expose a dry surface. It's a new concept hand towel that allows you to use the entire towel without waste.

The "Wet Towel Problem" Felt More by Larger Families Getting ready in the morning. Washing hands after returning home. Washing hands while cooking. The more family members there are, the more often the towel is used. The first person might use it comfortably, but the second or third person finds it slightly damp. Many people have likely experienced this.

Kurutto moves to the next side when one side gets wet. It's designed for the convenience of the whole family.

Reducing One of the Unnamed Household Chores Replace the towel when it gets wet. Wash it. Dry it. Hang it up again. These are things we do routinely, but they are a form of housework. The small daily tasks add up to a surprisingly large amount of effort. Kurutto allows you to delay replacing the towel by enabling you to use the dry sides in rotation. It might not be a drastic change. However, reducing small daily burdens can make life a little easier.

Quickly Absorbs Moisture on Contact The material used is microfiber. Its fine fibers quickly absorb moisture, with an absorbency about 5.9 times that of cotton towels. It prevents stickiness after drying your hands, maintaining a smooth feel. Furthermore, the surface is finished smoothly to prevent snagging, ensuring a gentle touch on the skin.

Blends Naturally into Your Daily Routine There's no special way to use it. If you hang it in the washroom, use it after washing your face. If you hang it in the kitchen, use it while cooking. If you hang it in the toilet, use it after washing your hands. Just use it like your regular towel. However, by twisting it each time you dry your hands, a dry surface will appear next. It's a small difference, but the accumulation of these small differences leads to greater daily convenience.

Product Overview Gray Purple Product Name: carari Kurutto Price: ¥880 Size: W800×D170×H10mm Weight: 80g Main Material: Polyester, Nylon Color: Gray/Purple Country of Origin: China

Company Name: CB JAPAN Co., Ltd. Location: Adachi-ku, Tokyo Representative Director: Keisuke Higuchi Established: 2000 Business Description: Household goods manufacturer Mission: We want to help make life more enjoyable, convenient, and a little richer. We aim to deliver products that can be used with peace of mind by loved ones, contribute to society, and continue to be a presence that leads to the happiness of everyone involved.

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[Contact for Product Inquiries] CB JAPAN Co., Ltd. Public Relations Department Matsumoto Tel: 03-5888-1051 Email: [email protected] Keywords: