CCC and South Korea's Sweetspot Sign Basic Agreement for Mutual Expansion of Pop-up Content in Japan and Korea

Culture Convenience Club Co., Ltd. (Headquarters: Yokohama, Kanagawa; President and CEO: Takanori Takahashi; hereinafter 'CCC') and Sweetspot (Representative: Jong-su Kim; hereinafter 'Sweetspot'), a developer of pop-up and commercial real estate businesses in South Korea, have announced the signing of a basic agreement. This agreement aims to build a medium- to long-term collaborative framework for the development of IP content and pop-up spaces connecting Japan and Korea.

Sweetspot is a South Korean company providing end-to-end support for the entire spatial experience process, from pop-up store planning and operation to data-driven marketing. With over 8,700 operational track records, the company leads the Korean pop-up content sector with its information platform 'POPGA' and dedicated space brand 'Stage X.'

Under this agreement, CCC and Sweetspot will combine their strengths in space production, content planning, and marketing expertise to jointly deploy cross-border pop-ups and promotions. Sweetspot will support Korean brands' entry into Japan, while CCC will facilitate the expansion of Japanese IP content into Korea, aiming to create new customer touchpoints in both markets.

Outline of the Basic Agreement:

- Joint development of IP-based pop-up stores and exhibition projects. - Planning and operation of experiential pop-ups focused on fandom and content. - Joint marketing campaigns and mutual promotion using social media. - Creation of new business and collaboration opportunities in both markets.

Japan and Korea are recognized as markets with high sensitivity to IP content and rapid penetration among consumers, making them highly compatible with cross-border IP content and experiential promotions. Through this agreement, the companies will merge CCC's lifestyle proposal and spatial experience expertise with Sweetspot's infrastructure and data-driven marketing capabilities. This synergy will provide brands and IP content holders with ongoing expansion opportunities in both countries, driving the growth of cross-border content experiences.