Toray Engineering Achieves 85% Reduction in Order Processing Workload and 1.5x Increase in Sales Opportunities by Driving Company-Wide Sales and Operational DX with Salesforce, with CCT Supporting from Concept to Adoption

Core Concept Technology Inc. (Headquarters: Toshima-ku, Tokyo; President and CEO: Takeshi Kaneko; hereinafter "CCT"), a company specializing in DX support, has provided continuous support to Toray Engineering Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takashi Iwade; hereinafter "Toray Engineering") throughout the conception, adoption, and improvement phases of its company-wide Salesforce implementation project.

In this project, Salesforce was positioned as the "core front" system for aggregating information, promoting cross-company data integration. By linking with existing core systems such as SAP, the company has established a data-driven, end-to-end management system covering processes from sales to post-order fulfillment.

As a result, the shift toward data-driven strategic sales activities has accelerated, reducing the workload for order registration and production instruction issuance by up to 85%. The number of sales opportunities has increased by approximately 1.5 times.

An example of implemented functions in the sales department: the entire sales process—including business card management, meetings, estimates, and contract management—is centrally managed within Salesforce.

Background

Since its founding in 1960, Toray Engineering has operated as a core enterprise supporting the manufacturing foundation of the Toray Group, providing services ranging from plant engineering and manufacturing equipment to factory automation and software development.

As the business continues to expand, there has been a growing need to further enhance the centralized management of sales, customer, and project information for use in strategic decision-making. Additionally, with over 1,000 customer inquiries handled annually, the company aimed to improve organization-wide information sharing and response quality. Furthermore, legacy systems that had been in use for over 20 years, along with various department-specific systems, created a pressing need to modernize operations to achieve overall optimization across design, production, and procurement.

To fundamentally address these challenges, a company-wide DX project centered on Salesforce was launched in 2018.

CCT's Support and Results

Leveraging its expertise in business and sales process reform, particularly in the manufacturing sector, CCT served as a strategic partner in the Salesforce implementation project.

Key Support Areas:

- Designed Salesforce as the "core front" system for consolidating sales, customer, and project information - Integrated Salesforce with SAP to enable end-to-end data management from sales to post-order processes - Visualized the "winning patterns" of sales activities in one business unit and gradually expanded them across the entire company - Provided continuous, hands-on support through adoption and improvement phases

By embedding itself within the organization and adopting a collaborative approach—"working together to identify and solve challenges"—CCT helped accelerate internal understanding and system adoption.

Results:

- Established a real-time environment where both management and frontline teams access the same data - Increased the number of sales opportunities by approximately 1.5 times - Reduced workload for order registration and production instruction issuance by up to 85%

By positioning Salesforce as the core front, the company has centralized the management of sales, customer, and project information, achieving full visibility and efficiency across business processes. This has led to improved reproducibility of sales activities and significant workload reductions.

Customer Testimonials

Toray Engineering Co., Ltd. President and CEO, Takashi Iwade

"In driving company-wide business transformation, CCT deeply understood our vision and worked with us to envision the ideal future state. With the introduction of Salesforce, we now have a foundation for data-driven decision-making and strategic planning."

Head of DX Promotion Office, Kensa Honda

"CCT didn't just implement what we asked for—they consistently proposed the best approach for our company. Their embedded, fast-paced support enabled us to successfully complete this large-scale, company-wide implementation."

*Job titles are as of the time of interview.

Future Outlook

Toray Engineering plans to further expand the use of Salesforce into indirect departments, advancing company-wide productivity improvements and data-driven management.

CCT will continue to provide end-to-end support—from adoption to continuous improvement after Salesforce implementation—to contribute to the long-term growth and competitive strength of enterprises.

▼ Case Study Details

https://www.cct-inc.co.jp/solution/case/7819

About Toray Engineering Co., Ltd.

Founded in 1960, Toray Engineering is a core company supporting manufacturing within the Toray Group. The company provides plant engineering, manufacturing equipment, factory automation, and software development. With strong technical and on-site capabilities, it supports manufacturing across diverse industries.

▼ Website

https://www.toray-eng.co.jp/

About Core Concept Technology Inc.

CCT specializes in DX support for manufacturing, construction, and logistics industries, as well as IT talent acquisition services for all sectors. By leveraging its DX development platform "Orizuru" and extensive business partner network "Ohgi," CCT provides end-to-end support—from defining client goals and technical validation to system development, operation, maintenance, and in-house capability building.

Contact

Core Concept Technology Inc. Public Relations

E-mail: [email protected]