Centric Software Unveils Centric AI Studio, an AI-Powered Solution Specialized for Product Development

May 21, 2026, Campbell, California

Centric Software® has announced the launch of Centric AI Studio™, a new generative AI platform designed to transform the way consumer goods companies plan, develop, and launch products.

Centric AI Studio is a specialized AI solution built upon Centric Software’s platform that supports everything from product concept creation to market delivery. By directly integrating AI into daily workflows, it accelerates decision-making and productization processes across planning, design, merchandising, sourcing, and e-commerce.

While traditional standalone AI tools may speed up image generation, they often fail to connect with product information, approval flows, and cross-departmental processes. In contrast, Centric AI Studio is fully integrated with Centric PLM™, allowing AI-generated content to be linked directly to trusted product data and formal approval workflows.

Vincent Picou, Chief AI Officer at Centric Software, stated: "Centric AI Studio allows companies to evolve beyond 'experimental AI' to AI-integrated product development. By connecting AI outputs directly with trusted data and processes in Centric PLM, enterprises can optimize their entire product lifecycle."

Key supported tasks include: - Rapid generation of product sketches, design ideas, and colorways. - Visualization of products and materials from the earliest development stages. - Reduction of photo shoot overhead through AI-generated promotional and lifestyle imagery. - Leveraging AI in conjunction with real-time PLM data and approval processes.

By embedding AI directly into the development workflow, companies can shift from a sequential to a parallel process. This enables earlier reviews and approvals, reducing re-work and increasing time-to-market speed. The solution is available for fashion, luxury, cosmetics, and food sectors, and is already adopted by brands such as GANT and g-lab.