Mercury Co., Ltd., a consolidated subsidiary of Ceres Inc., announced that it will begin offering staking services for 'Build and Build (BNB)' on its crypto asset exchange 'CoinTrade Stake' on May 20, 2026. This marks the first time BNB is being offered as a staking asset in Japan.
Ceres Inc. primarily engages in the planning, development, and operation of internet media, including the points site 'Mッピー' (Moppy), which can be exchanged for cash or electronic money. Ceres defines these points as a form of virtual currency (token) and believes they have a strong affinity with crypto assets and blockchain technology, such as Bitcoin, which are global digital payment methods.
Mercury obtained a crypto asset exchange business license in February 2021 and launched the 'CoinTrade' crypto asset exchange in March of the same year, allowing trading via app. Since starting the 'CoinTrade Stake' service in July 2022, the company has positioned crypto assets as a next-generation asset management tool, and launched the 'CoinTrade Lending' service in July 2024.
'Build and Build (BNB),' now supported by CoinTrade Stake, was renamed from Binance Coin in February 2022 and utilizes the Proof of Staked Authority (PoSA) consensus algorithm. Beyond utility for exchange fee discounts and launchpad participation rights, it is widely used for gas fee payments in decentralized applications. Additionally, a notable feature is Binance's quarterly 'burn' program, where the company uses a portion of its profits to buy back and permanently eliminate BNB, thereby reducing market supply.
Moving forward, Ceres, along with its equity-method affiliate and major domestic crypto exchange Bitbank, will continue to strive toward realizing a token economy (cashless society) through its crypto asset and blockchain businesses.
About 'Build and Build (BNB)' - Currency unit: BNB - Consensus algorithm: Proof of Staked Authority - Official site: https://www.binance.com/ja/bnb
'Build and Build (BNB)' is the native token of the decentralized BNB Chain. It is utilized in various scenarios, including exchange fee discounts and gas fee payments for decentralized apps. Its program to reduce market supply through burning is a key characteristic.
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FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: Binance
- Products / services: CoinTrade / CoinTrade Stake