CGO Dotcom and Suntory Launch Sales Collaboration to Create Dining Out Opportunities for Gen Z

CGO Dotcom LLC (Headquarters: Tokyo, President: Bubbly / hereinafter 'CGO Dotcom') has launched a sales collaboration with Suntory Holdings Limited (hereinafter 'Suntory') to utilize youth insights to increase demand for dining out among the younger generation.

Suntory's Market Development Division had recognized a challenge regarding the trend of young people moving away from dining out and drinking, even as the overall restaurant market showed signs of recovery.

In particular, changes in values such as 'not drinking alcohol' and 'placing a low priority on eating out' have become prominent among those in their 20s, making it difficult to generate motivation to visit restaurants through conventional promotions alone.

Furthermore, while it is necessary to attract younger demographics while maintaining existing customers, corporations have struggled to grasp real consumer insights and design effective measures internally.

Against this backdrop, the 'Youth Project' was launched with the goal of deeply understanding the values and behavioral principles of the younger generation, linking this to strategies spanning from brand awareness to initial visits and repeat patronage. To drive this project forward, Suntory initiated a sales collaboration with CGO Dotcom.

In 2026, CGO Dotcom will provide Suntory with end-to-end support—from planning to execution—to boost Gen Z's demand for dining out.

Through 'Gal-style® Hearing', they will analyze Gen Z's restaurant visit behavior models, identify issues faced by eateries, and extract the direction for new planning. They will propose promotional ideas leveraging the insights gained from these hearings and execute measures to 'pull young people out to eat'.

Company Overviews

Suntory Holdings Limited Suntory Holdings Limited is a leading Japanese beverage and liquor manufacturer founded in 1899. Under the corporate philosophy 'To Create Harmony with People and Nature', the company offers whiskey, beer, soft drinks, health foods, and more. Embracing the 'Yatte Minahare' (Go for it!) spirit, it continues to take on challenges and is currently expanding its operations globally. Website: https://www.suntory.co.jp/

CGO Dotcom LLC With the mission to 'raise the world's vibes', CGO Dotcom converts social gaps into value, providing a wide range of support from workshops to corporate outer-branding. Its flagship service, 'Gal-style Brainstorming®', is a program developed by CGO Dotcom that uses a unique format to discover the 'seeds of ideas' for solving social issues and corporate challenges from a fresh perspective.

The service helps eliminate the culture of guessing (sontaku) within organizations, facilitates smooth communication, and supports the generation of creative ideas for outer branding.

- Implementation track record: Over 120 companies and organizations, including Mitsubishi Pencil Co., Ltd., Tokyu Construction Co., Ltd., and the Sapporo City Government.

- Media coverage: 'news zero', 'WBS (World Business Satellite)', 'Forbes Japan', 'Nihon Keizai Shimbun', 'Nikkei MJ', 'NHK', 'Geki-rea-san wo Tsuretekita.', 'Sukkiri', and more.

- Corporate Website: https://cgo-gal.com/ - X: https://twitter.com/gal_CGO - Facebook: https://www.facebook.com/galcgo/ - Instagram: https://www.instagram.com/gal_cgo/ For media inquiries, please contact the PR department (https://cgo-gal.com/contact).