New Regional Revitalization Model Created by Gals, Shibuya, and Yamanashi: 'YAMANASHI Re-Connect Project' Launched

CGO Dotcom (Headquarters: Tokyo, President: Habury/hereinafter 'CGO Dotcom') and Harukiya (Headquarters: Yamanashi Prefecture, President and CEO: Keiichi Seki/hereinafter 'Harukiya') have launched a new project called 'YAMANASHI Re-Connect Project' with multiple companies in Yamanashi Prefecture, aiming to create a population with ties to the region for the younger generation. This project aims to effectively convey the charm of Yamanashi to young people in urban areas and will hold a regional revitalization event called 'Summer Tea Festival' in Shibuya as the first initiative.

Why 'Gals'? <Maximizing Young People's 'Empathy'> Modern gals excel in SNS dissemination, trend sensitivity, and empathetic communication, and can make 'difficult topics fun to convey.' The aim is to broaden the interest layer by having gals 'personalize' serious information that is a challenge for regional revitalization and does not reach young people. Additionally, at this event, a tea room will be set up where gal shrine maidens will consult with visitors one-on-one. By listening to visitors while the gals support them, the psychological hurdle is lowered, creating a place where 'you can realistically imagine living in the countryside.'

Why 'Yamanashi'? <Representative Example of a 'Place Where Young People Can Live Comfortably'> Yamanashi Prefecture has the top-class healthy lifespan in the country for both men and women※1, well-established childcare and medical welfare support※2, low living costs, and high livability for young people※3, and the shortest commuting time in the country, making it a good work-life balance※4. However, its charm is not well known in urban areas. The key to promoting young people's migration to the countryside is 'how information is delivered.' By having Yamanashi's companies, local governments, and financial institutions collaborate and conduct 'experience-type PR' in Shibuya, an information dissemination hub, we will connect Yamanashi's charm to 'experience → empathy → action.'

Project Initiatives Creating a Population with Ties to Young People A 1on1 tea room will be set up where gal shrine maidens will listen to visitors' troubles. A window will be set up where various troubles such as migration, career, love, and childcare can be consulted. Supporting Collaboration with Yamanashi Companies For companies inside and outside Yamanashi Prefecture that wish to develop new businesses and products, corporate collaboration will be promoted. Collaboration with Culture Collaborating with Yamanashi's culture and traditions, elements of shrines and festivals will be reconstructed within the Shibuya venue. Existing decorations will be fused with Yamanashi culture, such as gal torii gates, pink tea boxes, and gal tea rooms.

Event Details Event Name 'Summer Tea Festival' ― First Phase of YAMANASHI Re-Connect Project ― August 6, 2026 (Thu) MIYASHITA PARK inside OR (3F) 1,000 yen * Free gift + 1 drink for the first 100 people This summer, Yamanashi's tea will color Shibuya. A new summer festival created by Harukiya, which has celebrated its 100th anniversary, and gals, featuring genuine tea leaves from Yamanashi. Enjoy a special drink made with Yamanashi's tea to the music played by a DJ, and in the tea room, gal shrine maidens will positively solve your troubles. A one-day-only summer tea festival where Yamanashi's tea and culture meet. Yamanashi's Cooperating Companies ・Harukiya (Host) ・Sobokuya Corporation and other companies planned to collaborate

In the future, CGO Dotcom and Harukiya will continue their efforts to convey the charm of Yamanashi Prefecture's culture, industry, and lifestyle in a way that urban young people can feel as 'their own.' Through this event, we aim to foster a new relationship where the region and young people are loosely connected, and their values and lifestyles intermingle. From Shibuya to Yamanashi and then nationwide. Toward the realization of a new regional revitalization model that creates the future of the region with young people, we will continue to promote the project in collaboration with cooperating companies and organizations.

About CGO Dotcom With the mission of 'brightening up the biases in the world,' we convert social gaps into value and provide support in a wide range of areas, from workshops to corporate outbound recruiting. Our main service, 'Gal-style Brainstorming®︎,' uses a format developed by CGO Dotcom to discover 'seeds of ideas' for solving societal issues and corporate troubles from new perspectives. We support the elimination of organizational hinting culture, smooth communication, and the creation of creative ideas. ▶︎ Introduction records with more than 130 corporate organizations such as Mitsubishi Pencil Co., Ltd., Tokyu Construction Co., Ltd., and Sapporo City Office ▶︎ Media features: 'news zero,' 'WBS (World Business Satellite),' 'Forbes Japan,' 'Nihon Keizai Shimbun,' 'Nikkei MJ,' 'NHK,' 'Brought a Rare Person,' 'Sukkiri,' etc. Official Website: https://cgo-gal.com/ X: https://twitter.com/gal_CGO Facebook: https://www.facebook.com/galcgo/ Instagram: https://www.instagram.com/gal_cgo/

About Harukiya Since its founding, Harukiya has been walking with the nature of Yamanashi as an old-established tea shop, working on the succession of tea culture in the region and the creation of new value. Focusing on tea leaves produced in Yamanashi Prefecture, we develop products that fuse traditional manufacturing methods with modern sensibilities and actively engage in collaboration with companies and organizations inside and outside the prefecture. Under the philosophy of 'connecting people and regions through tea,' we continue our activities to convey the charm of Yamanashi to the next generation and contribute to the activation of local industries. ※1: Ministry of Health, Labour and Welfare 'Healthy Lifespan by Prefecture' Yamanashi Prefecture is ranked high nationwide for both men and women (there are years when women are ranked first nationwide) ※2: Yamanashi Prefecture Official 'Childcare Support' 'Medical Welfare' Yamanashi Prefecture has robust childcare support systems, medical expense subsidies, and maternity support that are considered generous nationwide ※3: Ministry of Internal Affairs and Communications 'Household Survey' / Ministry of Land, Infrastructure, Transport and Tourism 'Housing and Land Statistics' Yamanashi Prefecture has low rents nationwide and relatively stable price levels ※4: Ministry of Internal Affairs and Communications 'Basic Survey on Social Life' Yamanashi Prefecture is consistently ranked high as a prefecture with 'short commuting and school travel times'