Champion Curry Co., Ltd. (Headquarters: Nonoichi City, Ishikawa Prefecture; President: Yosuke Nakamura) is pleased to announce the launch of 'Champion Curry' collaboration menu items at 7-Eleven stores in the Niigata and Hokuriku areas, operated by Seven-Eleven Japan Co., Ltd. The newly released items are based on the theme of 'rich and addictive Kanazawa Curry,' unique to Champion Curry. Based on the taste of their signature menu, the company worked closely with 7-Eleven to express the 'Champion Curry style' across various categories, including rice balls, bento boxes, and pizza bread. In conjunction with the ongoing '66 Project,' the packaging features the 66th-anniversary logo. These products allow customers to enjoy the charm of the 'original Kanazawa Curry' more easily. Furthermore, starting in June 2026, the company plans to sequentially launch its popular 'Fresh Curry 180g' series. We invite you to enjoy the taste of the 'original Kanazawa Curry.'

Product Overview - Champion Curry Supervised: Original Kanazawa Loin Cutlet Curry Price: 766 yen (827.28 yen including tax) Sales Area: Niigata/Hokuriku area A curry bento inspired by the popular 'original Kanazawa Curry' in the Hokuriku region. It reproduces the 'thick texture' of the rich roux unique to Champion Curry, along with strong umami and depth. A key feature is the generous amount of roux that covers the rice.

- Champion Curry Supervised: Cutlet Curry with Cheese Sauce Price: 298 yen (321.84 yen including tax) Sales Area: Niigata/Hokuriku area A rice ball developed under the theme of 'Kanazawa Curry in one hand.' It combines a curry sauce that replicates the richness of Kanazawa Curry with a cutlet topped with Worcestershire sauce and cheese sauce. The spice blend has been adjusted to make it easy to eat as a rice ball.

- Champion Curry Supervised: Original Kanazawa Curry Pizza Bread Price: 168 yen (181.44 yen including tax) Sales Area: Niigata/Hokuriku area A savory bread combining rich curry roux and cheese. By using garlic oil, it is designed to be delicious from the very first bite. It uses the popular 'cheese' topping extensively, making it a product that is easy to eat even without heating.

Development Background Founded in 1961, Champion Curry has long been loved as the 'original Kanazawa Curry' originating from Ishikawa Prefecture. In these supervised products, the characteristics of Kanazawa Curry—such as the 'thick, rich roux,' 'strong umami and depth,' and 'sauce-topped cutlet'—are combined with 7-Eleven's product development expertise to create items that can be enjoyed at convenience stores.

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  • Source: PR TIMES
  • Category: product_launch