Charmap Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Risako Mita) announced that it has joined the CockPit Holdings Group (Headquarters: Minato-ku, Tokyo; CEO: Junki Namazue).
Background of Integration Since its founding in 2024, Charmap has evolved from PR support to exhibition and event casting. By relying on referrals instead of advertising, it has supported over 120 companies and built a community of over 130 cast members in just one year.
The company recognized a challenge in how top-performing female sales staff in exhibitions were limited to short-term results. Seeking a sustainable career model for them led the company to the CockPit Group, which shares a similar referral-based philosophy.
Strategic Significance and Synergies 1. Strategic Importance: Strengthening referral-based talent networks, integrating talent placement, Sales HR, and exhibition casting to build a community economy. 2. Value for Cast: Expanding long-term career options for staff through CockPit’s recruitment and Sales HR opportunities. 3. Value for Clients: Realizing high-quality talent placement that understands not only skills but also personality and aptitude based on referrals. 4. Value for Market: Creating an organic, sustainable talent matching model that does not depend on heavy advertising.
Leadership Comments Junki Namazue (CEO, CockPit Holdings): "I saw great potential in Risako Mita's 'power of trust' that turns everyone she meets into a fan. I felt we could run together toward our mission of 'questioning the industry.'"
Risako Mita (CEO, Charmap): "We have always valued the love for our cast and the trust of our clients. Meeting CockPit, our best partner, marks the start of our second founding phase. We will build a future together where everyone can build a lifelong career."
FACT BOX
- Source: PR TIMES
- Category: Partnership