Cheerio Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Haruki Sugano) launched "Uji Matcha Green Tea" using 100% Uji matcha on Monday, March 30, 2026. It is being rolled out sequentially at Cheerio vending machines in the Kansai and Chubu areas, selected mass retailers nationwide, and the official online shop.

Green tea is popular mainly in the Kansai region, and it is a familiar sight to see it sold chilled at tea shop storefronts in summer. We wanted to recreate "that taste" where the rich aroma of matcha stands out in a refreshing sweetness. With this thought, Cheerio, which has a development base in Kyoto, commercialized it with a particular focus on ingredients unique to Kyoto. The elegant aroma and sweetness have captivated many employees. Please give it a try.

Pursuing the uniqueness of Kyoto, the rich aroma of rare Uji matcha! Finished with the gentle sweetness of beet sugar While the rarity of matcha remains high due to a global boom, we insisted on using 100% Uji matcha (among the matcha ingredients). As a beverage manufacturer with a development base in Kyoto, we thoroughly pursued the charm unique to Kyoto. We generously used the brand Uji matcha, known for its refreshing aroma and deep flavor. Uji matcha features a good balance of sweetness and astringency, and an elegant, mild mouthfeel. When you take a sip of "Uji Matcha Green Tea," the gentle aroma of matcha rises, and the mild sweetness of beet sugar spreads.

Cautionary note on the back of the can: Delicious matcha settles at the bottom. Please shake well before opening and drinking.

Perfect as a souvenir with a luxurious design, a great conversation starter!

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  • Source: PR TIMES
  • Category: New Product