Cherio Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Haruki Suga) will relaunch its 'Dietary Fiber Drink FOR' on Wednesday, May 13, 2026, in response to strong customer demand for its return. The new version significantly increases the dietary fiber content to one serving per bottle and vitamin C to the daily requirement (*). Catering to growing health consciousness, it has been finished with a low-calorie, clean, and easy-to-drink sweetness. It will be available sequentially at Cherio vending machines in the Kansai, Chubu, and Okinawa areas, as well as the official online shop. *Based on the Standard Values for Nutrient and Calorie Labeling (2025). One serving refers to an amount equivalent to one-third of the daily intake guideline. ■ 'I want to drink it again!' Relaunch after 7 years in response to numerous requests. Since its launch in 1988, 'FOR' has been a carbonated drink with a solid reputation as a 'dietary fiber drink' that you can enjoy in large quantities. It was discontinued after the last release in 2019, but customers continued to voice their desires: 'I want to drink it again!', 'Please bring it back!', 'I can't forget that addictive taste', 'I feel better when I drink FOR'. To meet these passionate expectations, the company repeated numerous trials and focused on taste for this renewal. ■ For your health: FOR's first-ever low-calorie version that's also easy to drink! The formulation of dietary fiber and vitamin C, which modern people tend to lack, has been revised. Dietary fiber has been increased by approximately 1.4 times, and vitamin C by approximately 7 times (both per bottle). In line with the growing demand for health, it has been made low-calorie for the first time at 16 kcal per 100ml, and the volume has been increased to 430ml. While maintaining the 'addictive' taste that has been well-received, the sweetness has been made cleaner, the fruity aroma stands out, and it is easier to drink. For the renewal, an in-house tasting session was held with 'FOR' fans to gather opinions on the taste and volume. We are confident in recommending this to customers who have loved 'FOR' for many years. ■ The original, large-capacity 'dietary fiber drink' loved across generations. Pioneering the growing health trend by about 40 years, Cherio's 'FOR' was born as the pioneer of 'dietary fiber drinks' that you can drink plenty of. At the time of its launch in 1988, its innovative concept of a 'carbonated drink that allows you to deliciously supplement dietary fiber' and its refreshing drinkability were highly evaluated, leading to a huge hit. Since then, through changing times, it has continued to be loved by many customers who say, 'I still like FOR the best.' Please enjoy the carefully crafted taste that Cherio is proud of, balancing deliciousness and health. [Product Information] Product Name: Dietary Fiber Drink FOR; Product Type: Carbonated Beverage; Container/Capacity: 430ml PET; Price: Open Price; Sales Area/Channels: Cherio vending machines in Kansai, Chubu, and Okinawa areas, official online shop; Release Date: From May 13, 2026, sequentially.

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  • Source: PR TIMES
  • Category: New Product