[Chidori Manju Sohonten of Fukuoka, Founded Approximately 400 Years Ago] Flagship Products "Chidori Manju" and "Tirolian (Long/Hat)" Get a New Look.

Chidori Manju Sohonten Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director: Koji Harada) will renew the packaging for its flagship product "Chidori Manju" for the first time in 8 years, and for "Tirolian (Long/Hat)" for the first time in 20 years, starting from April 1, 2026. With a history of approximately 400 years since its founding, we have re-examined "in what situations and for whom our customers choose our sweets" and evolved the packaging to suit those sentiments.

New packaging for Chidori Manju

Chidori Manju, worthy of your wishes

The concept is "An auspicious item always close at hand, comforting the heart." We redefined its value as an auspicious item that accompanies your daily life, such as on days when you wish for your family's healthy growth or for celebrations of life's milestones. The packaging uses genuine "washi" (Japanese paper), expressing the warmth of our handcrafted manju with a soft texture that is felt the moment you hold it. A gracefully shining "warm golden chidori" (plover) is placed in the center, updating it to a dignified appearance suitable for gently embracing customers' "prayers" and "wishes."

New packaging for Tirolian

Tirolian, worthy of your gifting sentiments

That crispy cookie and smooth cream, familiar since childhood. The packaging for the popular gift items "Long" and "Hat" has been renewed. While retaining the distinctive "three lines" that have been loved for a long time, calm pastel colors have been adopted. The box and wrapping paper feature a classical design based on white and gold. It has been reborn into an elegant finish suitable for gifts.

Assortment of Chidori Manju and Tirolian "Wayosoka"

Tirolian assortment exclusive box

Tirolian assortment exclusive wrapping paper

About the Renewal of the Official E-commerce Site

From April 1, 2026, our official online shop (https://www.chidorishop.com/) will also be renewed and reopened with a new look.

With this renewal, customers will be able to enjoy a more comfortable shopping experience, including our flagship products with their new packaging.

Within the site, in addition to searching by confection, categories for gift purposes such as "Celebrations," "Return Gifts," and "Seasonal Gifts" will be enhanced. You can smoothly select the optimal item according to your purpose, whether for a loved one or for your own home.

For approximately 400 years since its founding, Chidori Manju Sohonten will continue to accompany your daily life and life's milestones with unchanging deliciousness and packaging that evolves with the times. We sincerely look forward to your patronage with our flagship products reborn with a new look.

Company Name: Chidori Manju Sohonten Co., Ltd.

Representative Director: Koji Harada

Address: 9-157 Kamikawabata, Hakata-ku, Fukuoka City, Fukuoka Prefecture

Homepage: https://www.chidoriya.co.jp/

Twitter: https://twitter.com/TIROLIAN_1962

Instagram: https://www.instagram.com/tirolian_1962/

Facebook: https://www.facebook.com/chidoriyaofficial