Chiyoda Co., Ltd. (Suginami-ku, Tokyo; Representative Director and President Masatoshi Machino), which sells children's, men's, women's, and athletic shoes, and also develops private brands, will start initiatives as a "Kodomo Mannaka Supporter" for the Children and Families Agency's "Kodomo Mannaka Action" from May 2026.
A new social contribution activity at the milestone of its 90th anniversary!
Founded in 1936 (Showa 11), our company, which celebrates its 90th anniversary in 2026, has indirectly supported children and younger generations through activities such as sponsoring the "National High School Dance Club Championship (DCC)" and being appointed as a special booster for the Metropolitan Police Department's traffic safety awareness campaign "TOKYO SAFTY ACTION."
Chiyoda's booth at the 2025 Osaka-Kansai Expo
Furthermore, with the desire to support the lives of children, who will shape the future, from their feet up as a shoe specialist, we held a children's event at the Japan International Exposition (Osaka-Kansai Expo) in 2025, where children could experience our popular product "Spat Shoes," which has sold a cumulative total of 5 million pairs (※). This event served as a catalyst for the current initiative.
※Sales record from March 2022 to February 2026
Moving forward, as a "Kodomo Mannaka Supporter," we will further promote initiatives to support the healthy growth of children from their feet up. Towards our 100th anniversary, we aim to be a company that continuously supports the daily lives filled with smiles of children who will lead local communities and the future.
◆What is Kodomo Mannaka Action / Kodomo Mannaka Supporter?
"Kodomo Mannaka Action" is an initiative by the Children and Families Agency to encourage a social paradigm shift, where everyone, regardless of age or gender, supports children and child-rearing families in various settings such as local communities and businesses, enabling them to freely use various systems and services. Individuals, organizations, companies, and local governments who endorse this principle and take action themselves are called "Kodomo Mannaka Supporters." Kodomo Mannaka Supporters share their activities on social media using the hashtag "#kodomomannakayattemita" (I tried Kodomo Mannaka).
<About Kodomo Mannaka Supporters>
Children and Families Agency Website
https://www.cfa.go.jp/policies/kodomo-mannaka/ouen-supporters/
<Chiyoda Company Profile>
Company Name: Chiyoda Co., Ltd. (TSE Prime, Stock Code: 8185)
Head Office: Fujisawa Building 5F, 4-30-16 Ogikubo, Suginami-ku, Tokyo
Representative: Masatoshi Machino, Representative Director and President
Established: 1948 (Founded 1936)
Fiscal Year End: February
Number of Employees: 1,065 (non-consolidated)
Capital: 6,893.21 million JPY
Sales: 80 billion JPY (non-consolidated)
Subsidiaries: Chiyoda Bussan Co., Ltd., Tomoe Shoji Co., Ltd.
Number of Stores: 873 (non-consolidated)
(As of end of February 2025)
https://www.chiyodagrp.co.jp/
d13170-489-e7299b111e10e4b909b12368874cb856.pdf
FACT BOX
- Source: PR TIMES
- Category: キャンペーン