Second Collaboration Pop-Up Featuring Sanrio Characters and "Choigosim" Announced! Starts July 22 at JR Omiya Station

CHOCOLATE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yusuke Watanabe) announces the second collaboration pop-up event featuring "Choigosim" (최고심), a character originating from South Korea for which we handle Japanese operations, and characters from Sanrio Co., Ltd. The event, titled "Choigosim x Sanrio Characters POP-UP SHOP," will be held outside the ticket gates in the East-West connecting passage of JR Omiya Station (Saitama City, Saitama Prefecture) starting July 22.

This pop-up, a collaboration between "Choigosim" and Sanrio Characters, is the second installment of a project that was also held in November of last year. This time, new original illustrations will be featured, depicting characters from both works in the world of Sanrio Characters. Over 20 new items, including everyday goods like glitter pouches and handkerchiefs, as well as T-shirts, will be available. Additionally, novelty gifts will be offered based on purchase amount.

"Choigosim x Sanrio Characters POP-UP SHOP" Event Details

Event Period: July 22 (Wed), 2026 - August 3 (Mon)

Location: JR Omiya Station, outside the ticket gates, East-West connecting passage

Business Hours: 10:00 - 21:00

*Final day (August 3) closes at 17:00

Interior Image

About the "Choigosim x Sanrio Characters POP-UP SHOP"

The second collaboration pop-up between "Choigosim" and Sanrio Characters, following the event held in November last year, will take place at JR Omiya Station starting July 22. Continuing from the previous event, seven Sanrio characters will appear. Original items will be sold using special designs where "Goshim-chan" characters, drawn in the world of "Sanrio Characters," are paired with Sanrio characters, such as "Hello Kitty x Usa-Goshim" and "Cinnamoroll x Kuma-Goshim."

New Item List (Partial):

Choigosim x Sanrio Characters Glitter Pouch ¥1,760 Choigosim x Sanrio Characters Random Mini Drawstring Bag (7 types total) ¥880 per bag Choigosim x Sanrio Characters Random Acrylic Stand (7 types total) ¥880 per piece Choigosim x Sanrio Characters Random Mini Clear File (8 types total) ¥495 per sheet

Choigosim x Sanrio Characters Heart Mirror (3 types total) ¥1,320 each Choigosim x Sanrio Characters Random Wappen Keychain (7 types total) ¥990 per piece *Scheduled for release on July 26 Choigosim x Sanrio Characters Mug Cup ¥1,650 Choigosim x Sanrio Characters Quilted Pouch (3 types total) ¥1,870 each

Choigosim x Sanrio Characters Handkerchief (4 types total) ¥660 each Choigosim x Sanrio Characters Layered Acrylic Keychain (7 types total) ¥770 each Choigosim x Sanrio Characters T-shirt (3 types total) ¥3,300 each

*All prices include tax.

*Product release and specifications are subject to change, postponement, or cancellation due to various circumstances. Please be aware of this in advance.

Novelty Information

During the event period, for every 2,000 yen (tax included) spent on "Choigosim" related products, including collaboration items, customers will receive one "Original Card" (7 types total) as a special gift.

*A maximum of 7 cards can be given per transaction.

*Images are for illustrative purposes. Designs and specifications are subject to change.

*Quantities are limited and will end once supplies are depleted.

*The design of the "Original Card" cannot be chosen.

Original Card (7 types total)

Main Characters Appearing in the Collaboration (Sanrio Characters Touch)

"Hello Kitty x Usa-Goshim" Pair "Cinnamoroll x Kuma-Goshim" Pair

"My Melody x Piyo Piyo Goshim" Pair "Kuromi x Neko Goshim" Pair

"Pompompurin x Kapi Goshim" Pair "Pochacco x Uwāān Goshim" Pair

"Little Twin Stars x Fuwa Yōsei Inu Goshim" Pair

About "Choigosim" (최고심)

"Choigosim" is a character created in 2020 by South Korean illustrator Choigosim. The works feature "Goshim-chan" characters of various colors and shapes, drawn in a relaxed and cute style. They convey bright and positive messages, wishing for the happiness of all people. With a total of over 1 million SNS followers, including operations in South Korea and China, the character is gaining popularity primarily in Asia.

- Japan X: https://x.com/choigosim_jp

- Japan Instagram: https://www.instagram.com/choigosim_jp

- Japan TikTok: https://www.tiktok.com/@choigosim_jp

- Instagram: https://www.instagram.com/gosimperson/

- X: https://x.com/gosimperson

*When using images from this release, please include the following credit:

©choigosim © '26 SANRIO CO., LTD. APPR. NO. L671565