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Ume Experience Specialty Store 'CHOYA' Launches '20th Birthday Memorial Ume-shu Kit' Online from June 11

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 12, 2026 1:00 AM ・ Updated Jun 14, 2026 8:55 AM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Ume experience store 'CHOYA' will launch an experience-based gift for 20th birthdays, the '20th Birthday Memorial Ume-shu Kit,' exclusively online from June 11th.
A gift offering the experience of brewing your own ume-shu.

Ume experience store 'CHOYA' will launch an experience-based gift for 20th birthdays, the '20th Birthday Memorial Ume-shu Kit,' exclusively online from June 11th. A gift offering the experience of brewing your own ume-shu.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000021.000084136.html Distributor: PR TIMES
Published: Jun 12, 2026

Ume experience specialty store 'CHOYA,' operated by CHOYA shops Co., Ltd., will launch the '20th Birthday Memorial Ume-shu Kit,' an experience-based gift celebrating a 20th birthday, exclusively online starting June 11th, 'Ume-shu Day.' Designed as an experience-based gift that imparts encouragement for the future, the kit uses the auspicious image of plum blossoms that bloom despite adversity. It includes ripe Nanko ume, konpeito sugar, and white rum, resulting in a sweet flavor easy for beginners to enjoy. It comes with a specially designed message card and wrapping, making it perfect for celebrating this milestone. Available in M size for 3,900 yen and L size for 5,660 yen.

FACT BOX

Source: PR TIMES
Category: New Product

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Announced　Jun 12, 2026 1:00 AM — Distributor PR TIMES
Collected　Jun 11, 2026 4:21 PM
AI structured & analyzed　Jun 12, 2026 3:14 AM
Desk-reviewed & published　Jun 12, 2026 1:00 AM

FAQ

What kind of umeshu can I make with this kit?

You can make a glamorous and sweet umeshu using ripe Nanko ume, konpeito sugar, and white rum.

Is it suitable as a gift?

Yes, it includes a limited message card and special wrapping, specifically for a 20th birthday.

Where is it sold?

It is sold exclusively at the 'CHOYA' online shop.

Cite this article — HOW TO CITE

Washin AI News Desk“Ume Experience Specialty Store 'CHOYA' Launches '20th Birthday Memorial Ume-shu Kit' Online from June 11”AI News by Washin Village（和心村）, Jun 12, 2026. https://aeo.idaeo.ai/ai/choya-shops%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-06-11-%E6%A2%85%E4%BD%93%E9%A8%93%E5%B0%82%E9%96%80%E5%BA%97-%E8%9D%B6%E7%9F%A2-20%E6%AD%B3%E3%81%AE%E8%A8%98%E5%BF%B5-%E8%9D%B6%E7%9F%A2%E6%A2%85%E9%85%92%E3%82%AD%E3%83%83%E3%83%88-%E3%82%926%E6%9C%8811%E6%97%A5-%E6%9C%A8-%E6%A2%85%E9%85%92%E3%81%AE%E6%97%A5-%E3%82%88

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