INFINIX HOLDINGS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Shota Mori) announced that its high-density ultrasound beauty device, "Optyl," has exceeded 500 cumulative treatments across all handling salons in Japan, merely four months after its introduction to the Japanese market in May 2026.

It should be noted that this figure is based on reports to the head office, and the actual number is expected to be even higher when unreported cases are included.

This device, which boasts novelty, immediate efficacy, and sustained results, is transforming the sales structure of salons that have adopted it.

Background: The Challenge of "Experience Disparity" in the Beauty Salon Market

In the esthetic salon market, maintaining treatment satisfaction and customer retention rates has been a long-standing challenge.

Specifically, the disruption of the customer experience, where clients "leave before feeling the effects," is cited as one of the main causes of unstable revenue in salon management.

In response to these challenges, "Optyl" provides changes that customers can feel from the very first treatment, utilizing high-density ultrasound technology focused on suppressing inflammatory cytokines and reconstructing skin structure.

Salons that have introduced Optyl are seeing changes in customer retention rates, average customer spending, and the selection rate of treatments within the salon.

Voices from Introducing Salons (Excerpts)

Salon A (1.5 months after introduction)

"Because the immediate effects and sensations are easy to understand (tightening, eye opening, relief from clenching tension, reduction of swelling), the number of customers visiting twice a month has increased."

Salon B (approx. 4 months after introduction)

"Before introduction, we only offered single skincare menus, but now customers themselves choose the set with Optyl. The average treatment price has increased by 5,000 yen, and we consistently feel a monthly sales increase of 300,000 to 400,000 yen."

Salon C (6 months after introduction)

"In the first month, all customers experienced it at a trial price, and from the next month, we started selling coupon tickets. The repeat rate is almost 100%, and treatment sales have increased 4-5 times compared to before introduction. A survey conducted last month showed that a majority of customers reported feeling effects on wrinkles, spots, and sagging."

"Customer-Chosen" Treatment Experience Created by Optyl

With conventional beauty devices, it often required a certain number of visits for the treatment effects to be conveyed to the customer, posing a risk of customer dropout during that period.

With Optyl, many cases show immediate sensations such as tightening, swelling reduction, and eye opening from the first treatment. The fact that "reasons for customers to want to repeat can be created during the treatment" has earned high praise from introducing salons.

Furthermore, customization for practitioners is also one of its features. Multiple frequencies of 1MHz, 3MHz, 10MHz, and 17MHz can be used according to skin conditions, allowing for treatment of various areas such as the face, neck/shoulders, and body.

Reports from introducing salons also indicate cases where treatment content naturally expands to "face + body set courses."

Introduction Support System

INFINIX HOLDINGS provides the following support to salons introducing Optyl:

Practical training before introduction

Monthly free online study sessions (over 90% participation rate)

Future Developments

With the milestone of 500 cumulative treatments, we will further expand the number of handling salons and promote the standardization of treatment protocols. Through Optyl, we aim to deliver an esthetic experience where "the sensation changes in one session" to more facilities and their customers.

Product Overview

Item | Content ---|--- Product Name | Optyl Category | High-density ultrasound beauty device Main Features | Multi-frequency high-speed switching, inflammatory care concept, non-thermal Applicable Areas | Face, neck/shoulders, body Sales/Provider | INFINIX HOLDINGS Co., Ltd. Inquiries | [email protected]

Company Profile Company Name: INFINIX HOLDINGS Co., Ltd. Representative: Shota Mori, Representative Director Location: Sumitomo Fudosan Osaki Twin Building East Tower 7F, 5-1-18 Kitashinagawa, Shinagawa-ku, Tokyo 141-0001 Established: August 1, 2025

Contact for this matter: INFINIX HOLDINGS Co., Ltd. Brand Marketing Department Email: [email protected]

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  • Source: PR TIMES
  • Category: News