CHRISTINA JAPAN Co., Ltd. will conduct a limited-time collaboration with the fitness brand 'LÝFT GÝM' from June 1 to June 30, 2026. This project proposes not only 'training the body' but also 'conditioning the skin' after training as a lifestyle. Christina, a professional skincare brand deployed in over 1,500 facilities nationwide, will deliver this experience through the new touchpoint of fitness facilities. During and after training, skin is prone to dryness and clogged pores due to moisture evaporation from sweating and disrupted sebum secretion. In this project, skincare items tailored for men and women will be installed in gym changing rooms and shower areas, and trial kits will be distributed free of charge to female members. The fusion of fitness and beauty indicates a change in market structure, and through this initiative, Christina is expanding its quality into the fitness domain.
FACT BOX
- Source: PR TIMES
- Category: Corporate Partnership
- Organizations: CHRISTINA JAPAN / LÝFT GÝM