Cinebridge and Testee conducted a survey of 1,200 teens and twenty-somethings from May 1-25, 2026, about their most anticipated summer movies. The results showed that 'Toy Story 5' ranked first (17.5%), backed by strong brand trust. 'I Wish to Meet You Again on That Starry Hill' ranked second (16.6%), reflecting a trend of 'emotional consumption' where Gen Z seeks to go cry together with friends or dates. The survey revealed a 0.98 correlation coefficient between pre-release viewing intent and actual opening weekend attendance, indicating that Gen Z's expectations are a powerful leading indicator for box office success. Other notable films include 'Chiikawa The Movie' at 8th place, driven by strong fandom, and 'Madoka Magica' at 10th place, attracting fans seeking deep plot analysis. Ultimately, while social media drives initial awareness, strong attachment to the original intellectual property is the deciding factor that brings Gen Z audiences to the theater.
FACT BOX
- Source: PR TIMES
- Category: business