Circlace and ZENFORCE Launch Comprehensive Partnership in Salesforce Domain

Circlace Inc. (Headquarters: Chuo-ku, Tokyo; Chairman and CEO: Scott Sato; hereinafter referred to as "Circlace"), which supports corporate growth with AI and data under the banner of "Beyond AI," and ZENFORCE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director/CEO: Ryo Ogino; hereinafter referred to as "ZENFORCE"), which supports the implementation and operation of Salesforce for mid-to-small enterprises, today announced the commencement of their collaboration.

Through this collaboration, they will establish a system that provides consistent support in the Salesforce domain, from enterprises to mid-to-small businesses. By combining the strengths of both companies, they aim to improve the quality of support for customers from implementation to operation and adoption, thereby realizing the promotion of corporate DX at a higher level. Furthermore, this collaboration will strongly drive the provision of innovative AI agent solutions as a new challenge to solve societal and corporate issues in the AI era.

From left: Ryo Ogino, Representative Director/CEO of ZENFORCE; Masatsugu Osaki, Director, Business Operations/CRO of Circlace.

Objectives and Background of Collaboration

Circlace is a pioneer in solving societal issues such as "declining birthrate," "shortage of AI talent," and "shortage of DX talent" by leveraging world-leading technology with world-leading human resources. With deep knowledge of management, operations, and technology, as well as extensive support experience, accelerating results creation is possible by combining ZENFORCE's solutions and human resources for further business expansion.

Circlace has a strong track record in Salesforce consulting for large enterprises, while ZENFORCE is rapidly growing with an efficient and flexible implementation and operation support model specialized for small and mid-sized businesses. By complementing each other's strengths, both companies will strengthen their Salesforce implementation support system for companies of various sizes and industries, and further expand the Salesforce economy in the Japanese market. ZENFORCE aims to be No. 1 in Salesforce implementation and operation support for the small and mid-sized business sector, while Circlace aims for No. 1 in the enterprise sector. Through the cooperation of both companies, they will achieve comprehensive market coverage and create a strong impact on the market.

Key Points of Collaboration

<Market Complementarity>

By merging Circlace's track record of over 600 implementations for large enterprises with ZENFORCE's support experience for over 200 small and mid-sized businesses, they will build a comprehensive and seamless support system for businesses of all sizes, from small and mid-sized to large enterprises. Seven joint projects are already underway, and both companies are working to share knowledge and improve productivity while mutually complementing their expertise and know-how.

<Sales Synergy>

A joint sales program will be established to provide consistent support from lead generation to closing, and from post-order adoption to continuous value creation. Leveraging the Salesforce implementation and operation experience of both companies, they will jointly develop industry-specific templates to meet the needs of a wide range of industries.

<Human Resource Synergy>

Project managers (PMs) and system engineers (SEs) who are proficient in their respective areas of strength will be cross-assigned to improve project quality and efficiency. Furthermore, through an integrated human resource development program, advanced skills will be developed, leading to improved utilization rates and profitability due to increased project volume.

Launch of New Joint Business "AI Agent Joint Task Force" Utilizing AI

Both companies have already established a joint task force for AI agents. As an example, they aim to improve customer experience (CX) and operational efficiency by enabling immediate response to inquiries and streamlining proposal operations. This task force will fuse Circlace's expertise for large enterprises with ZENFORCE's know-how for small and mid-sized businesses to promote the provision of innovative AI solutions and become a global leader in the AI domain.

Future Development (Global Expansion)

As a long-term vision, both companies will promote joint business in overseas markets, focusing on the Asian market. By combining Circlace's global network with ZENFORCE's flexible and speedy support system, they will actively work to expand the global Salesforce economy.

Comment from Scott Sato, Chairman and CEO of Circlace Inc.

"I am confident that this partnership will elevate the value we provide in the Salesforce domain to a new level.

By combining the strengths of both companies, we will support corporate transformation in the AI era in a more effective manner."

Comment from Ryo Ogino, Representative Director/CEO of ZENFORCE Inc.

"The partnership between Circlace and ZENFORCE is an ideal one-team structure. We will leverage the knowledge gained from joint projects and expand it to create results consistently from small and mid-sized to large enterprises."

About Circlace

Circlace is an IT service company that provides consulting, implementation support, talent development, and adoption support for world-leading AI and data solutions, Salesforce, and Microsoft solutions, under the banner of "Beyond AI."

The Circlace Group offers management, operations, and IT consulting services that contribute to corporate sales and profits by combining the AI, data, and cloud technologies of ServiceNow and Databricks.

Listed on the Tokyo Stock Exchange Growth Market in April 2022.

Company Name: Circlace Inc.

Representative: Scott Sato, Chairman and CEO

Location: 6F, Urban Net Nihonbashi 2-chome Bldg., 2-1-3 Nihonbashi, Chuo-ku, Tokyo

Established: November 2012

About ZENFORCE

ZENFORCE is a specialized partner for Salesforce implementation and operation for mid-to-small enterprises, with the mission of "creating organizations where people can focus on work only humans can do."

They provide one-stop support from requirements definition to setup, customization, and operational adoption, supporting the utilization of Salesforce for approximately 200 companies to date. With speed and partnership as their strengths, they have also been working on AI-readiness using Agentforce and generative AI in recent years, transforming Salesforce into a "growth engine" for companies.

Company Name: ZENFORCE Inc.

Representative: Ryo Ogino, Representative Director and CEO Location: 10F, Hibiya Fort Tower, 1-1-1 Nishi-Shimbashi, Minato-ku, Tokyo

Established: December 2020

* The contents described in this press release are as of the date of announcement. They are subject to change without notice thereafter.

* Company names and product names mentioned are registered trademarks or trademarks of their respective companies.

【Related Links】

Circlace Inc.: https://www.circlace.com/

ZENFORCE Inc.: https://zenforce.jp/