‘Happy Lawson Town’ Urban Development Initiative Launches First Apartment-Type Store: ‘Happy Lawson Town Hino Takahatadai Store’ Opens

Lawson Inc. (Headquarters: Shinagawa Ward, Tokyo; President & CEO: Sadanobu Takezoe, hereinafter “Lawson”) and KDDI Corporation (Headquarters: Minato Ward, Tokyo; President & CEO: Hiroji Matsuda, hereinafter “KDDI”) will open the “Happy Lawson Town Hino Takahatadai Store” (hereinafter “the store”) on Tuesday, August 4, 2026, at the UR rental housing complex Takahatadai-danchi (located in Hino City, Tokyo), managed by the Independent Administrative Institution Urban Renaissance Agency (Headquarters: Yokohama City, Kanagawa Prefecture; Chairman: Masaru Ishida, hereinafter “UR”). This store serves as the first apartment-type model under the urban development vision “Happy Lawson Town,” which aims to create communities where people of all generations can live safely and joyfully with the store as a central hub.

While the “Happy Lawson Town Ikeda Fukudai Store” opened in June 2026 near a detached-house neighborhood in Ikeda City, Osaka Prefecture (Note 1), this new store represents the first model specifically targeting apartment-style housing complexes.

Based on the comprehensive cooperation agreement signed in June 2026 between Hino City (Mayor: Soji Koga), Lawson, and KDDI, the store and shared spaces within the housing complex will serve as venues for implementing initiatives aimed at addressing regional challenges, with the goal of creating a safer and more comfortable living environment for local residents. To further advance this initiative, Lawson, KDDI, and UR will sign a comprehensive cooperation agreement on the same day.

<Image: Store Exterior>

Previously operated as “Lawson Store 100” from 2011 until June 2026, the store will now reopen as a “Happy Lawson Town.” In addition to standard Lawson products and services, it will expand offerings focused on improving daily convenience and enhancing disaster preparedness functions, aiming to support residents’ lives and foster new community connections.

The store will strengthen its fresh food lineup—including produce, meat, and frozen fish—through collaboration with supermarket chain “Comodi Iida.” It will also offer pharmaceutical consultations, home healthcare advice, and sales of OTC medicines, caregiving supplies, and care foods via the co-located QuoCare Pharmacy. Additionally, it introduces “Eki Choku Bin,” a pickup service utilizing in-store lockers—a first-of-its-kind service among convenience stores. The store’s eat-in space will be used to encourage casual gatherings and exchanges among local residents, contributing to community revitalization. Furthermore, the store will be equipped with disaster-response signage, solar power generation, battery storage systems, and Starlink connectivity—features of the “Disaster Support Lawson” (Note 3)—to serve as a local disaster relief hub.

<Image: In-store Eat-in Space>

As a new initiative, a pilot program for a video-call delivery service will be conducted, allowing select residents of the Takahatadai complex to interact face-to-face with store staff via tablet screens while receiving shopping assistance.

During the pilot, selected residents will place orders using dedicated tablets provided to them, and store staff will deliver the ordered items on the same day. For those less familiar with digital devices, store staff will provide real-time support via video calls. Residents can receive personalized guidance from familiar store staff from the comfort of their homes, enabling stress-free shopping. Additionally, residents can access specialized consultations related to daily life offered at the store’s “Ponta Yorozu Sodansho (Ponta General Consultation Desk)” directly from their homes via the dedicated tablet.

The pilot program is scheduled to run until the end of November 2026, aiming to evaluate the potential of a new life-support model that combines locally rooted stores with technology, particularly for individuals who find going out or shopping burdensome due to childcare, caregiving, or recovery. Based on the results, the partners aim to expand the service.

<Image: Video Call Delivery Service Order Screen>

By combining Lawson’s locally embedded stores with KDDI’s advanced technologies within the UR Takahatadai housing complex, the project aims to build a sustainable suburban housing model. Through these efforts, Lawson seeks to realize its vision of “regional revitalization.”

Lawson, KDDI, and UR will continue working together with Hino City and local stakeholders to further revitalize the Takahatadai complex and surrounding areas.

(Note 1) Announced June 4, 2026: First “Happy Lawson Town” Store Opens in Ikeda City, Osaka – https://newsroom.kddi.com/news/detail/kddi_nr-1045_4550.html

(Note 2) Announced June 24, 2026: Hino City, Lawson, and KDDI Sign Comprehensive Cooperation Agreement – https://newsroom.kddi.com/news/detail/kddi_nr-1069_4589.html

(Note 3) Announced February 24, 2026: “Disaster Support Lawson” Opens First Store in Futtsu City, Chiba – https://www.lawson.co.jp/company/news/detail/1519411_2504.html

Store Overview

Store Name: Happy Lawson Town Hino Takahatadai Store (Address: 650 Hagiwara, Hino City, Tokyo)

Opening Date: Tuesday, August 4, 2026, 11:00 AM

Operating Hours: 24 hours

Number of Items: Approximately 3,500 SKUs

Store Area: 338.18㎡ (102.28 tsubo)

Sales Floor Area: 272.52㎡ (82.28 tsubo), including pharmacy area: 43.8㎡ (13.24 tsubo)

Overview of “Happy Lawson Town Hino Takahatadai Store”

(1) Enhanced Product Assortment and Services for Daily Convenience

<Image: Left: Produce Section, Center: QuoCare Pharmacy, Right: Ponta Yorozu Sodansho Screen>

Collaboration with Supermarket “Comodi Iida”

Fresh produce, meat, and frozen fish transported from Comodi Iida Nagayama Store. Approximately 90 items (60 produce, 20 meat, 7 frozen fish)

QuoCare Pharmacy (Scheduled Opening: Tuesday, September 1)

Co-located pharmacy offering prescription dispensing, consultations on medications and home healthcare, and sales of OTC medicines, caregiving supplies, and care foods. Health seminars will also be held.

Eki Choku Bin (In-Store Locker Pickup)

※First Introduction

Installation of JR East Smart Logistics’ multifunctional locker “Multi-Cube” inside the store enables customers to pick up items ordered via Keio Transportation’s dedicated e-commerce site “Eki Choku Bin.”

Ponta Yorozu Sodansho (Ponta General Consultation Desk)

An online consultation service utilizing an in-store remote customer service system, allowing users to consult with expert staff across various fields without prior reservation. Offers support on topics such as daily living, telecommunications, utilities (electricity/gas), and financial services. Also includes citizen consultation services in partnership with Hino City Hall to address civic concerns.

※Powered by KDDI’s “Next-Generation Remote Customer Service Platform”

AI Supporter (AI Signage)

An AI concierge provides guidance on administrative and local information. Voice announcements are supplemented with visual displays when necessary to ensure clear communication.

Additionally, plans are underway to establish an online medical consultation facility nearby, further strengthening the environment supporting residents’ health.