Namegata City has utilized the 'Furusato City/Town Navi,' a new content feature within the welfare service provided by Joyo Bank, based on a cooperation agreement signed in July 2025. This initiative is the first instance of a municipality in Ibaraki Prefecture utilizing this service. By leveraging this collaboration, the city aims to reach new audiences, such as corporate employees, to enhance regional promotion and contribute to local vitalization. The content, launched on March 27, 2026, showcases local resources, specialties, and tourism information.

FACT BOX

  • Source: PR TIMES
  • Category: partnership