Naruto City, Tokushima Prefecture Certifies a Startup Promoting Tourism DX under the 'NaruStart' Support Program

Aiming to become the leading city in Shikoku where 'startups gather and are born,' Naruto City has certified '10pct. Inc.' under the Naruto City Startup Support Program 'NaruStart' and will fully support its endeavors in the city.

What is the Naruto City Startup Support Program 'NaruStart'?

This is an initiative to help startups that have moved into Naruto City 'establish themselves.' The city provides hands-on support to address challenges faced by early-stage startups, such as a lack of 'social credibility,' 'funding,' and 'visibility/network.'

▶ Click here for details on 'NaruStart'

Courtesy Visit to the Mayor

Company: 10pct. Inc.

Date & Time: Friday, May 29, 2026, 11:00 AM - 11:30 AM

Location: Naruto City Hall, 3rd Floor, First Reception Room

Visitors: Mr. Yusuke Nakahori, Representative Director & CEO, and Mr. Yuki Miyake, Director & CTO of 10pct. Inc.

10pct. Inc. is a startup that operates as a hotel operator without a brand, focusing on the management and revitalization of accommodation facilities that leverage local charm.

It promotes tourism DX by utilizing customer behavior data from its next-generation hotel booking system 'Be.' and SNS marketing in collaboration with local businesses.

In 2025, after speaking at the startup matching event 'NARUTO CONNECT-Vol.2 Travel Tech,' the company was selected as a business operator to conduct demonstration experiments at local accommodation facilities and was awarded the 'Tourism Startup Demonstration Experiment Promotion Project Subsidy,' leading to its decision to enter the city.

Continuing to Foster Innovation through Startup Attraction

The city aims to provide startups with a testing ground, fostering their growth and creating innovation in Naruto City.

We are accepting proposals in various business fields and look forward to hearing from startups interested in doing business in Naruto City.