DAMAI Launches 'Reborn Skin' Campaign for Summer UV and Dryness Damage, Promoting Radiant, Hydrated Skin

DAMAI, a product brand launched by SPA DAMAI (Spa Damai) in Daikanyama, operated by City Communications Inc. (Headquarters: Kanagawa-ku, Yokohama; President & CEO: Daimyo Mita), will host the limited-time 'Reborn Skin' campaign on the official DAMAI online store from Wednesday, July 15, 2026, to Monday, August 17, 2026.

◇ Enhancing Summer Skin

Summer is a season when skin easily accumulates damage from UV exposure and dryness, disrupting the skin’s natural turnover cycle (cellular metabolism).

At SPA DAMAI (Spa Damai / salon), scrub treatments are recommended prior to massage therapies and are among the most popular services. When turnover is disrupted and dryness damage accumulates, dead skin cells build up, leading to roughness, dullness, and loss of firmness. DAMAI believes it is essential to gently remove dead skin cells, perform thorough moisturizing care, and ensure good circulation to deliver essential nutrients to the skin.

DAMAI’s body care products are home-care solutions based on the unique concept of 'Warmth, Circulation, Detox,' designed to restore healthy skin conditions. The 'Reborn Skin' campaign is a limited-time special offer ideal for those looking to improve their skin condition or revamp their body care routine.

◇ What Is Healthy, Vibrant Skin?

Healthy-looking, clean skin is smooth, moderately hydrated, and naturally radiant.

Skin exposed to prolonged UV rays begins to feel dry, dull, and rough.

As smoothness diminishes, skin appears lackluster and loses elasticity.

To address concerns that daily cleansing and moisturizing alone cannot resolve,

DAMAI responds with its unique 'Warmth, Circulation, Detox' method. By removing dead skin cells and impurities with a scrub, skin turnover is regulated. Followed by a smooth cream application, the skin is deeply nourished, leading to a healthier complexion.

◇ Popular DAMAI Products for Summer Body Care

DAMAI CelliRaffine Body Scrub

- Gently exfoliates dead skin and impurities using three types of scrub particles

- Enriched with 17 types of phyto-oils for a soft, moisturized after-feel

- Smooths skin texture and enhances absorption of subsequent body creams

DAMAI CelliRaffine Body Cream

- A comfortable, veil-like texture that absorbs smoothly, providing full-body hydration

- Delivers moisture while improving skin firmness and radiance

- Enhances circulation through the 'D-method'

- Recommended for those concerned about body contours

DAMAI Original Spa Spatula

- Stylish design with DAMAI logo; reusable and washable

◇ A Summer Skin Reset Routine Only a Spa-Originated Brand Can Offer

'Reborn Skin' Campaign

Period: July 15, 2026 (Wed) – August 17, 2026 (Mon)

Offer: Limited-time special set featuring the three products below

- DAMAI CelliRaffine Body Scrub (¥14,300 incl. tax)

- DAMAI CelliRaffine Body Cream (¥15,400 incl. tax)

- DAMAI Original Spa Spatula (¥1,210 incl. tax)

Price: Regular price ¥30,910 (incl. tax) → Limited special price ¥20,000 (incl. tax)

Sales site: DAMAI Official Online Store

https://damaistore.jp/

DAMAI: Spa-Originated, Results-Driven 'Warmth' Products with Global Recognition

Since opening in 2012, SPA DAMAI has championed the idea that the root of physical discomfort lies in 'coldness,' pioneering the 'warmth-activation' movement. From 2015, it began developing and selling home-care products focused on enhancing internal and external 'warmth and circulation.'

Products used in spa treatments—such as body creams and scrubs infused with vanillyl butyl, a warming compound derived from vanilla beans, and nail serums that warm extremities to boost circulation—are meticulously crafted and have long been trusted in the wellness beauty market. All DAMAI products incorporate the brand’s original methodologies: 'Thermal Phyto Therapy' and 'Thermal Drainage,' designed to promote 'Warmth, Circulation, Detox.'

SPA DAMAI Overview

A luxurious space resembling a resort hotel, offering heartfelt hospitality. Five uniquely styled private treatment rooms, each equipped with a shower, provide an indulgent, personalized experience. Some rooms accommodate couples. Continuously improving technical expertise and hospitality, SPA DAMAI has won prestigious international spa awards every year since 2017. Renowned as the 'No. 1 Luxury Spa in Asia,' it was the first Japanese spa to receive global recognition at international spa awards.

Location: 2F, 1-4-8 Aobadai, Meguro-ku, Tokyo

Phone: 03-3462-4148

Train: 6 min walk from Daikanyama Station (Tokyu Toyoko Line) / 10 min from Nakameguro Station

15 min from Ebisu Station (JR)

Bus: Tokyu Transe from 'Shibuya Station' to 'Daikanyama T-Site'

Car: 3 min from Ebisu Station (JR Yamanote Line) / 5 min from Shibuya Station

Business Hours: 10:00–22:30

Official Website: http://www.spadamai.jp

DAMAI Official Online Store: https://damaistore.jp/

＜SPA DAMAI Award History＞

2017

◆ Luxury Travel Guide Awards (LTG)

- Luxury Spa of the Year Global Award (World No. 1)

- Boutique Spa of the Year Japan No. 1

◆ Awarded Best Cosmetics Prize (Body Care Category) by 7 magazines: Mas, Biyaku, VoCE, Domani, up, &ROSY, Sweet

2018

◆ Luxury Travel Guide Awards (LTG)

- Boutique Spa of the Year Japan No. 1

◆ World Luxury Spa Awards (WLSA)

- Luxury Spa Retreat East Asia No. 1

- Luxury Boutique Spa Japan No. 1

2019

◆ World Luxury Spa Awards (WLSA)

- Luxury Boutique Spa East Asia No. 1

- Luxury Spa Retreat East Asia No. 1

2020

◆ World Luxury Spa Awards (WLSA)

- Luxury Boutique Spa Japan No. 1

◆ IKYU SPA 2nd Anniversary AWARD 2020

- Kanto Relaxation Salon Category No. 1

2021

◆ World Luxury Spa Awards (WLSA)

- Luxury Boutique Spa Asia No. 1