[Saga City] Connecting History and Charm to Become a Destination for Long-Term Enjoyment: A Summer of Wind Chimes Arrives in Yanagimachi

A new brand logo to convey the charm of the Yanagimachi area has been completed.

Yanagimachi is an area where Saga's unique attractions, such as historic buildings and traditional crafts, remain. Walking through the streets, you can encounter the expressions of old buildings and the atmosphere of inherited culture.

This newly completed brand logo is a new symbol aimed at making Yanagimachi known to more people and fostering it into a place where visitors want to spend their time leisurely.

As the first phase of logo utilization, "Yanagimachi Decorated with Wind Chimes" will start on June 15, 2026 (Monday). Approximately 1,000 wind chimes, adorned with tags featuring the logo, will be displayed throughout the town lined with historic buildings, creating a summer space where visitors can enjoy the sounds and scenery with every step.

Brand Logo

The logo embodies the "Circle of People" gathering in Yanagimachi

Brand Logo Usage Image

The concept is: "Walking, Connecting, Continuing: The 'Circle of People' Gathering in Yanagimachi'.

People explore Yanagimachi on foot, enjoying encounters with shops, culture, and people, while gently circulating through the town. This warm circulation, characteristic of Yanagimachi, is expressed in the shape of a 'circle'.

A line symbolizing 'spreading prosperity' (suehirogari), which is auspicious, is drawn with each step, and in the center, a 'willow' (yanagi), symbolizing Yanagimachi's charm and individuality, is placed.

This logo was created collaboratively through discussions with shop owners and related parties in Yanagimachi. It is a new symbol of Yanagimachi, born from the convergence of the thoughts of those involved in the town.

From a 'Pass-Through Place' to a 'Destination for Long-Term Enjoyment'

With this brand logo as a catalyst, we will foster Yanagimachi into a 'travel destination'.

Our goal is not just a place for a brief stop, but a place where visitors can enjoy walking, seeing, buying, tasting, taking photos, and spending a long time.

We aim to connect the historic townscape, traditional crafts, and unique shops as one area, making Yanagimachi a place visitors will want to return to.

The brand logo serves as the entrance. By gradually spreading it into the daily life of the town through signboards, product packaging, event decorations, etc., we will clearly convey the essence of Yanagimachi.

Brand Logo Usage Image

Brand Logo Usage Image

The First Phase is a Summer Event Featuring Approximately 1,000 Wind Chimes Decorating the Town

Brand Logo Usage Image

As the first phase of logo utilization, "Yanagimachi Decorated with Wind Chimes" will be held from June 15 (Monday).

Approximately 1,000 wind chimes with logo-adorned tags will be displayed throughout Yanagimachi. The wind chimes will sway from the eaves of historic buildings, spreading a refreshing melody through the streets.

An experience to be enjoyed with the eyes, cooled by the ears, and captured in photos. The time spent walking through Yanagimachi itself will become a summer memory.

Yanagimachi-Exclusive Photo Spots to Inspire Photos

During the period, a photo spot where wind chimes are gathered will also appear.

The transparency of the wind chimes, the new logo on the tags, and the historic townscape will overlap, allowing for unique photos of Yanagimachi.

For outings with family. For walks with friends. For memories of your visit. Enjoy the summer of Yanagimachi with photos and sounds.

Photo Spot Image

Nurturing Yanagimachi's Brand Together with the Townspeople

The Yanagimachi brand logo is not just a mark.

It connects the thoughts of visitors, shop owners, culture inheritors, and those who will discover Yanagimachi in the future, conveying the charm of the town.

Saga City aims to develop Yanagimachi into an area that can be enjoyed year-round, using this logo as a starting point.

Why not take a leisurely walk through Yanagimachi this summer, enveloped by the historic townscape and the sound of wind chimes?

Details about the wind chimes will be posted on the official Instagram of the Saga City Tourism Promotion Division.

https://www.instagram.com/sagacity_tourism/