Saga City Launches '#Tsurekisei' Campaign: Invite Friends or Loved Ones to Experience Your Hometown

Saga City is promoting the 'Atarimae Happy' project, which highlights the everyday charms of the city that locals often overlook.

As a new initiative under the 'Atarimae Happy' theme, the city will launch the '#Tsurekisei' (Bring Someone Back to Hometown) campaign starting Wednesday, June 17.

The campaign invites people with ties to Saga City—such as former residents, natives, or those who feel emotionally connected—to bring friends, lovers, family, or colleagues back to their hometown and guide them through their own unique version of Saga City.

Ten selected groups will receive travel support of up to ¥50,000 per group.

Campaign Overview

- Campaign Name: Saga City #Tsurekisei - Eligibility: People originally from Saga City, former residents, or those with strong emotional ties to the city - Number of Groups: 10 (selected through screening) - #Tsurekisei Allowance: Up to ¥50,000 per group - Implementation Period: August 1 – October 31 (the visit must take place within this period) - Application Period: Wednesday, June 17 – Wednesday, July 15 - How to Apply: Submit via the dedicated application form on the official website - URL: https://atarimae-kanko.com/tsurekisei/

What is #Tsurekisei?

'#Tsurekisei' is a campaign that encourages people with connections to Saga City to bring friends, partners, family, or coworkers back to the city and personally guide them through their favorite local spots.

The nostalgic shops they visited as children, the everyday scenery they once took for granted, and the hidden gems only locals know—these are the unique charms of Saga City that returnees can now rediscover and share with loved ones.

By encouraging participants to share their experiences on social media using the hashtag, the city aims to connect more people with the lesser-known, authentic charms of Saga.

Background of the Initiative

Since April 2025, Saga City has been running the 'Atarimae Happy' initiative, focusing on the small, everyday joys that residents experience without even noticing.

The goal is to help citizens recognize these 'ordinary happiness' moments and foster pride in their community.

One key insight from this project was the value of people who have left Saga City.

Those who have moved away gain an objective perspective on their hometown.

And often, they become the most passionate storytellers of Saga City’s unique appeal.

The idea behind '#Tsurekisei' is that when these individuals bring someone close to them back home and share their personal Saga experience, it can lead to new discoveries of 'Atarimae Happy' and strengthen personal and community connections.

About 'Atarimae Happy'

Starting in April 2025, Saga City has been promoting the concept of 'Atarimae Happy'—the small, everyday joys embedded in citizens’ daily lives.

(For more information: https://atarimae-happy.com/)

Related Websites

- About 'Atarimae Happy' - #Tsurekisei Application Form