Toyohashi City, Aichi Prefecture, seeks student creators for 'Movie Pro!' to promote local companies through video; corporate participation also welcome

A must-see for students who want to know more about local companies and for companies facing challenges in their recruitment activities!

Toyohashi City, Aichi Prefecture, will be holding the 'Students x Companies Movie Pro!' project again this year, where students produce corporate introduction movies with their own creative ideas. Recruitment for students and participating companies will start on Monday, June 1, 2026. Participation is free for both. By re-examining companies from the fresh perspective and sensibility unique to the younger generation, it becomes an opportunity to rediscover charms and strengths that were previously unnoticed. For companies, a major appeal is that the completed movies can be used on social media and in recruitment activities. We encourage you to participate!

This project has been held by Toyohashi City since fiscal year 2022 with the aim of making students feel closer to companies within the city and fostering a sense of attachment to the region. Students will interview companies and discover and communicate their charms from a unique student perspective. The PR videos will be handled by students from planning to shooting and editing, and the completed videos can be used on company websites, at corporate information sessions, and more.

Gain valuable experience useful for job hunting!

This project has received positive feedback from past student participants, with comments such as, 'I was able to interact with seniors, students from other universities, and working adults from companies, which greatly expanded my network,' 'I was able to learn business etiquette thoroughly in the pre-seminar,' and 'I got to know about companies in Toyohashi I didn't know before, which broadened my job-hunting horizons.' It's perfect for those interested in video shooting or wanting to learn about local companies.

● Learn how to conduct corporate research ● Learn business etiquette for company visits ● An opportunity to discover new charms of companies by actually visiting them ● Learn how to plan and create PR videos ● Build a network with students from other universities and recruitment managers from local companies

<Student Recruitment Overview> Target Audience: Students attending universities/graduate schools/junior colleges/vocational schools in the city, and university/graduate/junior college/vocational students residing in Toyohashi City Number of Recruits: Approximately 18 people Recruitment Period: Until 4:00 PM on Tuesday, June 30, 2026 Application: https://forms.cloud.microsoft/r/QV4gmdZJ0J?origin=lprLink

The kick-off seminar will be held on the evening of Tuesday, July 7, 2026, at the PLAT, Honokuni Toyohashi Arts Theatre. In the subsequent two-day seminar on the 14th, students will also learn business etiquette to avoid confusion during their first corporate interview. During these two days, they will decide on the companies to visit and form interview teams, and also create the specific story for their movie. Filming will involve one visit to the company between August and September. The PR movie will be created in October. A presentation event is also scheduled for mid-November at the Children's Future Museum 'coconico'.

Discover your company's PR points from a student's perspective

By having students create a PR movie that can be used for recruitment activities, companies may be able to rediscover their own charms. Through interaction with students in this project, companies can get raw information about what today's students are looking for.

<Corporate Recruitment Overview> Target Companies: Corporations with headquarters in Toyohashi City (with 5 or more employees) Number of Companies: Up to 6 companies (a lottery will be held if there are many applicants/priority given to companies that have not participated before) Recruitment Period: Until 4:00 PM on Thursday, June 25, 2026 Application: https://forms.cloud.microsoft/r/MPbqMiGMT8?origin=lprLink

Click here for past videos and reports on the presentation event

In fiscal year 2025, the participants were 21 university and graduate students from Aichi University, Toyohashi University of Technology, and Kinjo Gakuin University. They created movies on the PR points of six companies: Ise-Yasu Kanaami Seisakusho, Megane Ryutsu Center, Miyagawa Koki, Toyohashi Machinaka Kasseika Center, Meiki Cleaner, and Sansoma Techno.

Please check the videos produced by students last year here (https://www.city.toyohashi.lg.jp/63550.htm).

See the production presentation event here (https://prtimes.jp/main/html/rd/p/000000852.000025583.html).

To all students, this is a valuable opportunity to turn a company's 'passion' into a video with your own sensibility. Why not take on a new challenge of communication from Toyohashi with your peers?

Contact Information JTB Mikawa Branch (Contractor for Toyohashi City) Phone Number: 0565-85-1050 (Business hours: Weekdays 9:30 AM - 5:30 PM) Email Address: [email protected]