Call the 'Micho Island Captain' to Solve Your Worries!? CJ FOODS JAPAN Launches 'Micho-wari Rescue Team' Campaign on June 1st, Featuring Shinnosuke Mitsushima

CJ FOODS JAPAN Co., Ltd. will launch a new rescue campaign themed 'Solving Worries by Mixing' for its vinegar drink brand 'Micho' starting June 1, 2026, and will release a concept web movie. Featuring actor Shinnosuke Mitsushima as the 'Micho Island Captain,' the campaign introduces the 'Micho-wari Rescue Team.' Through initiatives like the 'Micho-wari Rescue Team Hotline Campaign' and a giveaway campaign, the brand aims to provide a new drinking experience by suggesting the best 'Micho-wari' (Micho mix) for each individual. Additionally, the company has designated July 3rd as 'Micho Day,' with plans to introduce a total of 73 recipes. In recent years, beverages are valued not just for health, but for their ability to be enjoyed daily according to mood and scene. Micho has been supported by many for its refreshing fruit-based taste and versatility. This project redefines Micho from a 'special occasion drink' to a 'daily beverage that can be enjoyed according to mood and scene,' proposing a new drinking experience closely tied to daily life. In the hotline campaign, callers will be guided by Shinnosuke Mitsushima's voice to find the perfect Micho mix for their mood. The giveaway campaign offers digital gifts to lucky winners who purchase eligible products. During the shoot, Mitsushima expressed his passion for Micho, embodying the reliable captain character. Leading up to 'Micho Day' on July 3rd, the official Instagram account will release various arrangement recipes.