CLAS Tackles Summer's 'Packed Refrigerator Problem' with 20% Off Campaign for Refrigerator Day on June 21

(CLAS Refrigerator Lineup: https://clas.style/electronics/refrigerator/)

CLAS Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Yutake Kubo), which operates the circular furniture and home appliance rental subscription service 'CLAS,' has launched a special Refrigerator Fair webpage. Timed with 'Refrigerator Day' on June 21, the campaign offers a 20% discount on eligible products from Thursday, June 18 to Tuesday, June 30, 2026, proposing a review of refrigerator environments ahead of peak summer.

The service addresses the sharp increase in 'refrigerator capacity shortages' and dissatisfaction with ill-fitting sizes that occur from the end of the rainy season into full summer. It presents a new standard for smart appliance selection: 'rent easily for only the period you need' and 'try it out, and if you like it, buy it.'

Refrigerator Day (June 21) and Summer Refrigerator Woes

Every year, the 'Summer Solstice (June 21 this year)' is designated as 'Refrigerator Day' by The Japan Electrical Manufacturers' Association. As refrigerators are most active from the rainy season to summer, it is recommended to inspect and review them before summer truly begins. In recent years, two particular problems have become prominent among consumers:

- The Summer 'Packed Refrigerator' Problem Households are increasingly struggling with insufficient refrigerator capacity due to stocking up on cold drinks and ice cream for the hot weather, large food items like watermelons, and an increase in 'bulk buying' and 'weekend meal prep' amid rising prices.

- The 'Size Mismatch' Problem with Lifestyle Changes Many people continue to use small, single-person refrigerators despite lifestyle changes such as moving in with a partner, getting married, or increased remote work, simply because 'it still works.' A constantly full refrigerator not only reduces cooling efficiency but also adds to daily household stress.

Three Reasons CLAS's Refrigerator Subscription Solves These Problems

1. Peace of Mind with a Monthly Fee System that Keeps Initial Costs Low With CLAS, you can get a high-performance large refrigerator or a second freezer with no initial cost. Even as expenses pile up in summer, you can get the 'coolness you want now' without a large upfront payment.

2. Peace of Mind with Easy Returns if it's Not a Good Fit A subscription happily accommodates the wish for 'a second unit just for the summer.' Use it for one season and easily return it with a few taps on your smartphone in the fall. There's no hassle of purchasing or disposal fees for an unneeded appliance.

3. Peace of Mind Through Life Stage Changes and Moves The subscription model allows you to use appliances for only as long as you need and then let them go. CLAS handles troublesome recycling procedures and the hard work of moving large appliances in the sweltering heat.

About the 'Refrigerator Fair'

In commemoration of 'Refrigerator Day,' CLAS is holding a fair where eligible refrigerators are 20% off the monthly fee until they are returned. The special page also features content on popular brands and examples of how CLAS staff use their refrigerators.

【Campaign Overview】 - Offer: 20% off monthly rental fee for new orders of eligible products. - Eligible Products: Products listed on the campaign page. - Order Period: June 18, 2026 (Thu) - June 30, 2026 (Tue). - Notes: Limited quantities available. The campaign may end without notice. - Details/Entry: https://clas.style/article/2583

CLAS Buyer's Selection of Refrigerators at Special Prices

CLAS buyers have carefully selected recommended models for this summer from our extensive lineup, offering them at a special 20% off monthly rate.

【Eligible Refrigerator Categories】 - Popular models for single-person households - Larger capacity models for summer bulk buying - Second refrigerators/freezers for those needing extra capacity in summer

The campaign may also extend to other kitchen appliances, as well as living room and home office items.

About 'CLAS'

'CLAS' is a service that reduces initial costs and hassle, making it easy to use optimal durable goods like furniture and appliances. It offers flexible choices: start with a monthly rental, 'buy' by paying the residual value, 'return' when no longer needed, or 'exchange' to always use the best product. By repairing and cleaning returned items for reuse, CLAS has avoided waste. A Ministry of the Environment demonstration project confirmed that this model reduces CO2 emissions by 36% and waste generation by 38% compared to a conventional sell-through business (as of Feb 2023).

【CLAS Features】 - Purchase Option: Purchase liked items for a price with monthly fees deducted (some items excluded). - Long-term Use Discount: 25% off from the 13th month of use. - Assembly/Installation Option available. - Damage Coverage for normal wear and tear. - No need for packing/disassembly upon return. - Option to have old furniture/appliances of the same category taken away upon delivery.