Management Bible "Small Companies are 90% Strategy," which Guided a Local Company with 200 Million Yen in Debt to 200x Sales and an IPO, Announces Publication with Free Online Seminar for Amazon Pre-orders

Crossmedia Publishing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Koichiro Kobayakawa), a publisher focusing on business and practical books, has decided to publish the book "Small Companies are 90% Strategy" on June 5, 2026. Ahead of its release, an Amazon pre-order campaign has been launched. This book is a management guide for small and medium-sized enterprises (SMEs) by Yasutaka Yokoi, CEO of Uniform Next Co., Ltd., who transformed a "jack-of-all-trades" company with 200 million yen in debt into a publicly listed company with 200 times the sales, starting from a rural area. As a limited-time offer, those who pre-order on Amazon during this campaign will be invited to a special online seminar for free.

● The reason for no profits was "selling anything and everything to increase sales" "I'm working so hard, but the company just isn't getting better." The harder a business owner works on the front lines and cares for their employees, the more they unconsciously blame themselves, thinking "it's my lack of effort." However, the true reason for unrewarded effort was not a lack of ability, but an overwhelming "lack of strategy." The key to Uniform Next Co., Ltd., managed by author Yasutaka Yokoi, escaping its 200-million-yen debt was clarifying where to compete and what to abandon. This book is a management bible based on the author's real-life experience of encountering the Lanchester Strategy and achieving a dramatic V-shaped recovery leading to an IPO.

● Amazon Pre-order Campaign Overview All who pre-order the book on Amazon before its release date will be invited for free to a special online seminar, "Strategy and Organization for Building a Strong Company," featuring the author, to commemorate the publication. 【Seminar Details】 Theme: Strategy and Organization for Building a Strong Company Date and Time: Thursday, June 11, 2026, starting at 6:00 PM (approx. 60-90 minutes) Method: Online (Zoom or similar planned) Fee: Free (※Limited to applicants of this campaign)

【Campaign Special Page】 For details on how to receive the bonus, please visit the special site below. https://www.uniformnext.com/info/book-preorder/

● Author Profile Yasutaka Yokoi President and CEO, Uniform Next Co., Ltd. Born in Fukui Prefecture. After graduating from Kanazawa University, he joined the general supermarket Heiwado. He later joined the uniform sales company founded by his father (now Uniform Next), which had only a few employees, and became president 10 years later. After discovering the Lanchester Strategy, he streamlined the diversified business. He focused solely on "online sales of restaurant uniforms" and achieved rapid growth with a "strategy for the weak," thoroughly providing labor-intensive services that major companies avoid. Despite being a small company in a rural area, he increased sales 200-fold and listed the company on the TSE Mothers market (now Growth market) in 2017. Through venture schools and company tours, he conveys the importance of strategy to SME managers.

● Book Information "Small Companies are 90% Strategy" Author: Yasutaka Yokoi Price: 1,980 yen (1,800 yen + tax) Format: 4-6 size / 256 pages / 1-color printing ISBN: 978-4-295-41215-1 Publisher: Crossmedia Publishing Co., Ltd. (Crossmedia Group Inc.) Release Date: June 5, 2026

◆ Related URLs (Our site, etc.) https://cm-publishing.co.jp/books/9784295412151 Amazon: https://www.amazon.co.jp/dp/4295412155/ Rakuten Books: https://books.rakuten.co.jp/rb/18581839/

▼ Link List (Crossmedia Group) Crossmedia Publishing Co., Ltd. https://cm-publishing.co.jp/ Crossmedia Marketing Inc. https://cm-marketing.jp/ Crossmedia Group Inc. https://cm-group.jp/