Book '90% of Small Business is Strategy' Released on June 5, 2026

Crossemedia Publishing released the book '90% of Small Business is Strategy' by Yasutaka Yokoi on June 5, 2026. The book shares Yokoi's real-life transition from managing a local business in Fukui with 200 million yen in debt to growing its sales by 200 times and listing it on the TSE Mothers (now Growth) market. Yokoi achieved this by applying the Lanchester strategy, focusing strictly on e-commerce sales of restaurant uniforms, and executing a 'weak player strategy' that larger corporations avoid. The book details strategic decision-making, niche market selection, resource optimization, and organizational culture development. It targets small business owners struggling with low profits despite working hard, and offers practical guidance on focusing limited resources on profitable sectors. Yokoi, born in Fukui, joined his father's small uniform sales company after working at Heiwado, later becoming its president and driving its rapid expansion and public listing in 2017.