Taichung F&B Industry Launches Creative Zongzi Gift Sets for Dragon Boat Festival

As the Dragon Boat Festival nears, many restaurants and hotels in Taichung are launching unique Zongzi gift sets to capture market share. The Howard Plaza Hotel Taichung has partnered with Xiluo Fuxing Temple and Rueichun Soy Sauce to launch a limited-edition gift set, hiding blessings within the aroma of the Zongzi. Orders placed before June 10 receive a 10% discount, and pre-orders before June 19 include a cooler bag, a temple charm, and special soy sauce paste. For those avoiding hot Zongzi in the heat, 85°C Bakery Cafe has introduced three types of sweet ice Zongzi, including cilantro-peanut, red bean milk, and taro milk flavors. For traditionalists, they also offer the '85 Truffle Premium Meat Zongzi.' The Millennium Hotel Taichung offers various combinations, including lotus leaf-wrapped Zongzi and vegetarian options, with a 10% discount for pre-orders before May 31. Zheng Naigang, founder of the Michelin-recommended restaurant chain Shan-Shin, notes that for corporate clients, the key is 'taste, abundance, and prestige.' Consequently, they have launched flavors like scallop and sesame oil duck to showcase the depth of Taiwanese culinary culture. The National Hotel is countering inflation by incorporating their signature 'Jiangzhe Braised Pork' and 'Luxury Abalone' into their Zongzi, targeting the corporate gift market with early-bird pricing. The Windsor Hotel's 'Summer Floral Zongzi' series has already reached 70% of its sales target within two weeks of launch, proving highly popular among corporate clients.