E Ink Showcases BMW Color-Changing Car at COMPUTEX

E Ink Holdings Chairman Johnson Lee stated on June 2nd at COMPUTEX Taipei that the BMW iX3 Flow Edition on display is ready for mass production. The technology must meet outdoor durability requirements, such as impact resistance and weatherproofing, and comply with traffic regulations, meaning color changes are only possible while parked. Lee noted that while the current BMW model features a color-changing hood, the technology could eventually cover the entire vehicle. E Ink is targeting the automotive market and the architectural market for electronic signage. The company plans to focus on selling e-paper materials, which offer higher profit margins than module assembly. E Ink is also looking to expand its market scale through partnerships with major Korean firms like LG and Samsung, and has invested in flexible copper-clad laminate (FCCL) manufacturer Taiflex to enter the semiconductor field.