NBA Star Stephen Curry Signs 10-Year Deal with Li-Ning

Golden State Warriors star Stephen Curry has signed a 10-year endorsement deal with Chinese sports brand Li-Ning, marking the end of a highly anticipated search for his next partner. The deal will see Curry expand his personal 'Curry Brand' globally. According to ESPN, after ending his 13-year partnership with Under Armour, Curry received offers from various brands. The new contract covers basketball products, sports casual wear, a full golf line, and the right for Curry to sign other athletes under his brand. Industry sources indicate the deal is for 10 years, with Li-Ning planning to open Curry Brand stores in the US and China. Curry's decision was influenced by the comfort of Li-Ning shoes worn by teammates Jimmy Butler and Dwyane Wade. His agent, Jeff Austin, finalized the deal, which was announced on social media today, though terms remain undisclosed. Curry parted ways with Under Armour last November, reportedly due to frustrations over declining brand value and insufficient investment. He had since been spotted wearing various brands, fueling speculation.