E Ink Unveils E-Paper Electric Bus, First Deployed on New Taipei City Bus Route

E Ink Holdings, an electronic paper manufacturer, today unveiled an innovative in-vehicle display solution, the 'E-Paper Electric Bus,' at the Taipei International Computer Show (COMPUTEX). The solution integrates domestic electric vehicle technology, display driver IC design, and e-paper display technology, fully utilizing e-paper on both the interior and exterior of the bus to replace traditional advertisements, transforming the vehicle into an innovative information transmission medium.

Johnson Hung, General Manager of E Ink Holdings, stated that while the application of e-paper in bus advertising is currently only adopted on two buses, future development will depend on the attitude of bus operators. If operators are willing to adopt it on a large scale, it will effectively reduce costs. In addition to bus e-paper advertising, Hung is also optimistic about building exterior advertising, as its large surface area offers significant profit potential.

Hung explained that the currently planned complete in-vehicle display solution includes a mobile vehicle body advertising billboard made with E Ink Prism, a rear-direction warning system, a 7.3-inch E Ink Spectra 6 double-sided hanging advertisement board developed for the bus interior, a 25.3-inch E Ink Kaleido 3 interactive bus route map, and medium-to-large-sized Spectra 6 e-paper advertising billboards, meeting the display needs for various surfaces and in-vehicle signage.

E Ink explained that this complete in-vehicle display solution has already been implemented in actual operation on the Red 26 bus route in New Taipei City.