Strong Semiconductor Demand, Wu Tian-Yu on Price Hikes: Overall Consideration Must Respect Customer Trust

(CNA, Kaohsiung, June 24) Strong market demand has led memory manufacturers to raise prices. Will this lead to price increases by packaging and testing plants? In response, ASE Technology Holding COO Wu Tian-Yu stated today that if it is to cope with rising raw material costs, "price increases are necessary." However, he also believes that price adjustments must consider the cooperative relationship with customers, and more importantly, customer trust. This issue will be appropriately considered by the management team.

ASE Technology Holding held its shareholders' meeting in Kaohsiung this morning. Wu Tian-Yu presided on behalf of Chairman Chang Chien-Sheng. The meeting lasted about 30 minutes and concluded. Wu Tian-Yu was interviewed by the media afterward.

Regarding the outlook for the second half of the year, Wu Tian-Yu pointed out that artificial intelligence (AI) is a long-term development direction. Taiwan's performance in this wave of AI data center applications is strong. It benefits not only ASE Technology Holding but also the economic benefits of the entire industrial chain in Taiwan from south to north, as well as the support of overseas customers. Investment in Taiwan's semiconductor industry chain continues to rise, which also confirms the important position of Taiwan's semiconductor industry chain in AI and international technological development.

Regarding the issue of price increases, Wu Tian-Yu stated that price increases can be divided into several parts. The first is to reflect raw material costs; such price increases are necessary. In addition, price increases may also be due to investment costs, which are part of cost evaluation and reflect costs rather than price increases. Another type of price increase is a strategy adopted in response to supply-demand imbalance. If this is the case, he reserves room for it and will leave it to the management team for appropriate consideration.

Wu Tian-Yu believes that any price adjustment must consider the cooperative relationship with customers, and more importantly, consider customer trust and confidence in long-term investment. (Editor: Pan Yi-Ching) 1150624

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