Taiwan Pavilion at Seoul International Book Fair Garners Attention, BICP Aims for Deeper Integration into Korean Market

(CNA reporter Chiu Tzu-yu, Taipei, June 30) The Seoul International Book Fair concluded on the 28th, with the Taiwan Pavilion attracting significant attention. The Bureau of Cultural and Creative Industries (BICP) chairman, Wang Shih-ssu, expressed hopes for Taiwanese works to be integrated into the Korean market.

According to a press release from the BICP, Wang Shih-ssu stated that Korea has become one of the most active markets for Taiwanese publications' foreign translations in recent years. This year, the Taiwan Pavilion collaborated extensively with Korean publishers and bookstores, encompassing author exposure, new book promotions, and reading events. The aim is to ensure Taiwanese content is not only translated but also promoted in a localized and reader-friendly manner.

Wang Shih-ssu remarked, "Entering the market is just the first step; integrating into the market is the key." He anticipates that through the BICP's investment and networking, the market impact of Taiwanese content will be amplified, fostering confidence and creating more opportunities for collaboration within the Korean industry.

The press release noted that the Taiwan Pavilion at this year's book fair specifically partnered with the Korean independent bookstore Ilgak Bookstore. Nearly 70 Korean-translated Taiwanese books were exhibited and sold. Incorporating a curatorial concept, the pavilion featured sections like "Recommendations from the Store Manager and Friends," "Book Lists for Different Life Stages," and "Blind Box Books" presented only with keywords, guiding readers to discover Taiwanese works that resonate with them.

"Shuangdao Bookstore," operated by Wu Pei-ju, a freelance journalist and translator residing in Korea, also showcased a selection of Taiwanese comics and zines, adding a personal touch of creative energy to the exhibition area and drawing the attention of many Korean readers searching for treasures.

Minumsa, a major Korean publisher, has continuously published works by several Taiwanese authors in recent years, including Chen Szu-hung, Kuo Chiang-sheng, Chang Chia-hsiang, and Liu Yu-yu. Among these, Chen Szu-hung's "Ghost Town" achieved remarkable sales.

Park Ri-young, a senior editor at Minumsa, pointed out that the presence of Taiwanese literature as an independent literary system is significantly more distinct than in the past. Furthermore, Yang Shuang-tzu's consecutive wins of major international awards are believed to help maintain Korean readers' interest in Taiwanese literature. (Editor: Li Shu-hua) 1150630

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