Royal Family Implements 'Ice + Noodles' Strategy, Expects Better Performance This Year

Royal Family Chairwoman Chou Ming-fen stated that with the commissioning of a third frozen noodle production line in Zhongli, entry into American warehouse clubs, and expansion into overseas markets, the company expects double-digit growth in its frozen noodle segment. Combined with the peak summer season for ice cream, the company's overall outlook remains positive. Royal Family is a subsidiary of Namchow Holdings. Chou noted that the new production line is meeting expectations, and frozen noodles are helping restaurant operators mitigate labor shortages. The company's knife-cut noodles have performed well in warehouse clubs, with ice cream products slated for introduction later this year. Despite a slight dip in Q1 revenue due to weather, the company expects a strong recovery in Q2 and Q3. To manage rising raw material costs, the company has adjusted mid-tier pricing while maintaining retail prices to ensure consumer acceptance.