Popular Sendai Souvenir "Sendai's Strawberry Baked Chocolate" Gets a Fresh, Pop-Inspired Package Redesign

Colombin Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Jiro Abe), a confectionery manufacturer and retailer, announces a complete package redesign for its popular Sendai souvenir, "Sendai's Strawberry Baked Chocolate." The new packaging will be gradually rolled out starting July 1, 2026 (Wed) at designated stores in and around Sendai Station.

This redesign introduces a new concept: "A girl from Sendai who loves making sweets," bringing the packaging to life with vibrant, pop-inspired visuals. While maintaining the same delicious taste, the refreshed design aims to make this treat an even more memorable and colorful part of travelers' experiences in Miyagi and Sendai.

Sendai's Strawberry Baked Chocolate (12 pieces)

Package Design Concept and Story

<Design Concept>

The new packaging features as its main visual "a girl from Sendai who loves making sweets," creating a lively, colorful, and pop-oriented world.

<"Sendai's Strawberry Baked Chocolate" Story>

A girl from Sendai who loves making sweets

Bringing warmth and smiles to everyone around her

What kind of sweet should I make next?

The Secret Behind the Delicious Taste

Sourced from Watari District in Miyagi Prefecture, a region renowned for having the highest strawberry production in Tohoku, the strawberries used in this treat come from the "Strawberry District," a symbol of recovery from the earthquake disaster. Locally grown with great care by regional farmers, these sweet and delicious strawberries are baked together with white chocolate. The result is a luxurious combination of fruity strawberry aroma and creamy white chocolate. With its light, crispy texture and resistance to melting, this treat remains delicious even during hot summer months, making it the perfect souvenir for summer homecomings and travel.

Sendai's Strawberry Baked Chocolate (5 pieces)

【Product Overview】

Product Name: Sendai's Strawberry Baked Chocolate

Price:

・5 pieces: ¥756 including tax (¥700 before tax)

・12 pieces: ¥1,296 including tax (¥1,200 before tax)

Release Date: Gradual rollout starting July 1, 2026 (Wed)

Sales Locations:

・Sendai Station Omiyage-dokoro Sendai (select stores)

・Tohoku Meguri Iro to Iro Sendai Store

・Furukawa Station Omiyage-dokoro Furukawa

・Sendai Station NewDays (select stores)

・Hanagataya (B1F Espar Honkan)

・Shiroishizao Station NewDays

Colombin Co., Ltd.

Founded in 1924 by Kuneteru Kadoguchi, who served as a member of the Imperial Household Agency's Daishoryo (Imperial Kitchen), Colombin is Japan's first confectionery company dedicated to authentic French-style pastries. The company invented the shortcake, now synonymous with Western-style Japanese cakes, and pioneered open-air terrace cafes and confectionery shops with live pastry demonstrations in Japan. In 2024, Colombin celebrated its 100th anniversary. Upholding its history and traditions while embracing the evolving needs of modern times, Colombin remains committed to delivering products and services that delight its customers.

【Company Overview】 Company Name: Colombin Co., Ltd. Headquarters: 8-17-5 Ginza, Chuo-ku, Tokyo Representative: President and CEO Jiro Abe

Founded: March 1924 (Taisho 13) Incorporated: September 1948 (Showa 23) Business Activities: Manufacturing and sales of Western confectionery; operation of cafés (salons); real estate leasing (including Shibuya Colombin Building); beekeeping and manufacturing/sales of related products Official Website: https://www.colombin.co.jp/

Official Instagram: @colombin1924_official

Official X: @colombin_tweet