LINE Utilization Platform for Medical Institutions "Med-Well" Launches Hospital Public Relations Support Service Utilizing LINE

Common Creation Co., Ltd. (Head Office/Fukuoka City, Fukuoka Prefecture, Representative Director/Kazuki Muta, hereinafter "the Company") has launched its "LINE Public Relations Support Service" on its LINE utilization platform "Med-Well".

This service leverages the LINE Official Account friend assets accumulated through the use of Med-Well, with the Company handling everything from PR message creation and segmented distribution to performance measurement. This allows medical institutions without dedicated PR staff to appropriately deliver beneficial information to patients.

Background: The Era of Patients Gathering Information Themselves to Choose Hospitals

According to the Ministry of Health, Labour and Welfare's Survey on Medical Care Behavior (2020), approximately 44% of inpatients chose their hospital for reasons other than a doctor's referral, and 63% gathered information before visiting. In an era where patients actively seek information, the importance of hospitals delivering necessary information appropriately is increasing.

Med-Well grows your hospital's LINE friend count the more you use it, naturally building a "high-quality information dissemination channel" with actual visitors. Leveraging these assets allows you to deliver timely and necessary information to the right patients.

However, many medical institutions are unable to fully utilize these assets due to the following challenges:

Lack of dedicated PR staff

Lack of know-how in creating easy-to-understand messages and visuals

Difficulty in performance measurement, making cost-effectiveness unclear

Implementation solely by in-house staff presents high hurdles in terms of both knowledge and workload, which our company will handle.

Service Details

We will provide one-stop support for your hospital's LINE public relations distribution, from creation and distribution to performance estimation, through the following steps:

Step 1 | Objective Hearing: Confirming which patient demographic you want to reach and with what information (e.g., mammography screening guidance for women aged 40 and over).

Step 2 | Target Audience Setting: Narrowing down by reception settings, friend addition routes, etc.

Step 3 | Message Creation: The body text and images will be created by us, checked for compliance with medical advertising guidelines.

Step 4 | Distribution & Performance Measurement: Sharing feedback such as open rates and click-through rates in reports.

You can continue to provide patient-centric information based on data, without requiring specialized know-how or additional workload.

Example Distribution Message

Messages will be sent using easy-to-understand content with images and illustrations.

Announcement of Participation in "International Modern Hospital Show 2026"

Med-Well will exhibit at the following comprehensive exhibition for the medical and welfare fields. We will have demonstrations of our services, including new features, so please visit our booth.

Dates: July 8 (Wed) - 10 (Fri), 2026, 10:00 - 17:00

Venue: Tokyo Big Sight West Exhibition Hall

Organizers: Japan Hospital Association / Japan Management Association

Booth Number: 024

About Med-Well

Med-Well is a platform that utilizes LINE Official Accounts for medical institutions to improve hospital operations and strengthen patient engagement through services such as appointment reception, patient communication, and information dissemination. With the addition of these two new features, it can be used even more conveniently as a foundation for easily building "hospital-specific mini-apps" on LINE.

View Details

About Common Creation Co., Ltd.

This company plans, develops, and provides digital solutions, primarily LINE utilization services, for hospitals and municipalities. Through the development and operational support of platforms for medical institutions, including "Med-Well," they support the improvement of operational efficiency and enhancement of patient experience in the field.

Company Name: Common Creation Co., Ltd.

Location: Fukuoka Growth Next SO-10, 2-6-11 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture

Representative: Kazuki Muta

URL: https://common-creation.com/