Wakasa Seikatsu's 'Blueberry Eye' x Kojimaya Nyugyo Seika First Collaboration! New 'Blueberry Monaka Ice' Packed with Luxurious Berry Flavor!

Wakasa Seikatsu Co., Ltd. (Head Office: Shimogyo-ku, Kyoto City) will launch its new product, 'Blueberry Monaka Ice,' developed in collaboration with Kojimaya Nyugyo Seika Co., Ltd. (Head Office: Shinjuku-ku, Tokyo), known for its collaboration ice creams with famous confectioneries nationwide. The new product, packed with carefully selected ingredients, will be available starting today, July 3, 2026 (Fri).

◆Development Background: The Passion of a Blueberry Professional in Ice Cream

Wakasa Seikatsu, familiar for its 'Blueberry Eye' supplement, has delivered its commitment to raw materials and sincere passion for over 20 years with the strong desire to "spread the appeal of blueberries to the world."

This collaboration was realized through the encounter with Kojimaya Nyugyo Seika, which promotes product creation that excites customers with the idea of "What if this product became ice cream...?" This shared vision of "creating an unprecedented special blueberry ice cream with Wakasa Seikatsu, the professional in blueberry ingredients," led to this collaboration.

◆Product Highlights

1 Luxurious Berry Sauce with Blueberry Chunks

In addition to Wakasa Seikatsu's carefully selected blueberry ingredients, the sauce uses juice from "Santa Berry," a wild variety from Northern Europe. A sweet and tart, luxurious sauce filled with generous chunks of blueberry is enclosed within. You can enjoy the rich berry flavor.

2 Blueberry Milk Ice with a Gentle Yogurt-like Fragrance

Blueberry juice is blended into a rich milk-based ice cream. The result is a gentle flavor with a subtle, refreshing hint of yogurt. It pairs perfectly with the rich sauce, offering a taste that remains delightful until the last bite.

3 100% Rice Flour! Beautiful Purple Round Monaka Wafer

The monaka wafer is a round type made from "100% rice flour" and colored with the natural vibrant purple of the ingredients, without any synthetic colorings. Along with its crispy texture, the design allows you to experience the world of blueberries with all five senses.

◆Product Details

Product Name: Blueberry Monaka Ice

Category: Ice Milk

Price: Manufacturer's Suggested Retail Price ¥350 (excluding tax)

Release Date: July 3, 2026 (Fri)

Sales Locations: Kan-Etsu Expressway Takasaka Service Area (Inbound)

Joban Expressway Pasar Moriya (Outbound)

Metropolitan Expressway Wangan Line Daikoku Parking Area

Net Content: 95ml

Juice/Pulp Content: Blueberry Juice/Pulp 39%

Storage Method: Keep Frozen (below -18°C)

Manufacturer: Kojimaya Nyugyo Seika Co., Ltd.

◆Kojimaya Nyugyo Seika Co., Ltd.

Since its establishment in 1947, Kojimaya Nyugyo Seika has been manufacturing products, primarily ice cream, in Shinjuku for over 70 years.

To deliver "the joy and fun of eating" to as many customers as possible, the company pursues product development that prioritizes "safety and security" and is committed to quality.

Furthermore, leveraging its small-lot production technology, the company actively engages in the planning and manufacturing of private brand products, as well as the planning and development of collaborative products with corporations and brands, continuously creating new value in ice cream.

◆Wakasa Seikatsu

As a "leading company driving the supplement industry," Wakasa Seikatsu develops and sells products including its flagship blueberry supplement 'Blueberry Eye,' functional foods, eye care-related products, and cosmetics.

With the theme of "Nurturing Health Through Sight," the company is thoroughly committed to the quality of its raw materials, supporting the healthy daily lives of its customers, and continuing its activities to widely promote the appeal of blueberries to the world.

https://company.wakasa.jp/?utm_source=prtimes&utm_medium=korabo&utm_canpaign=20260703