[Wakasa Seikatsu x Keishindo] Collaboration! World's First!? "Blueberry Ebi Senbei" to be Released in Limited Quantities from July 8 (Wed)!

Wakasa Seikatsu Co., Ltd. (Head Office: Shimogyo-ku, Kyoto City) will launch its first collaboration project with Keishindo Co., Ltd. (Head Office: 5F, A-PLACE Kanayama, 1-14-18 Kanayama, Naka-ku, Nagoya City, President: Yuji Mitsuda), a long-established maker of shrimp crackers celebrating its 160th anniversary, starting July 8, 2026 (Wed) for a limited time.

This collaboration commemorates the 20th anniversary of Wakasa Seikatsu's official character "Buruburu-kun" on August 8th this year, and will feature a special project to "celebrate together" with Keishindo's 160th anniversary.

◆An Unprecedented Miracle Collaboration! "Blueberry Ebi Senbei" is Born

As a limited collaboration item, "Blueberry Ebi Senbei" is newly introduced, luxuriously using "Ibaraki Prefecture-grown blueberries" carefully selected by Wakasa Seikatsu. With every bite, the rich aroma and elegant sweetness of blueberries spread, blending exquisitely with the unique savory crispness of shrimp crackers for a refreshing taste perfect for summer.

An original sticker with "Buruburu-kun" and Keishindo's unofficial character "Ebi-kun" happily designed together will be presented!

◆Product Details

Blueberry Ebi Senbei (with limited collaboration sticker)

50g ¥897 (tax included)

Sales Stores: - WAKASA & CO. KYOTO - Hatsukoi♡Seikatsu - Ehon Seikatsu - Keishindo Kanayama Main Store - Keishindo Online Shop

Sales Period: July 8, 2026 (Wed) - September 8, 2026 (Tue)

*Limited quantities, available while supplies last.

◆Buruburu-kun Visits Keishindo Kanayama Main Store!

To commemorate this collaboration, Buruburu-kun will visit Keishindo Kanayama Main Store (Nagoya City) on July 19 (Sun)! A special free event will be held where customers can enjoy taking photos and interacting with him.

Event Overview

Date and Time: July 19, 2026 (Sun)

111:00 AM / 21:00 PM / 32:30 PM (3 sessions, approx. 30 minutes each)

Location: Keishindo Kanayama Main Store (3 minutes walk from the south exit of Kanayama Station)

*No reservations required/Free participation for everyone.

*In case of crowding, numbered tickets may be distributed on a first-come, first-served basis.

*The event may be changed or canceled without notice due to typhoons, severe weather, or other unavoidable circumstances.

◆Keishindo Co., Ltd.

For 160 years since its founding, Keishindo has inherited the spirit of ingenuity, pursuing the finest ingredients and techniques, and incorporating Japanese seasons, history, culture, and events into its confectionery.

Its signature product, "Sugata-yaki," baked while maintaining the shape of the shrimp, is a work of art that showcases the craftsman's skill.

Even as times have changed, each shrimp cracker is carefully hand-baked one by one.

Its numerous masterpieces, created through honed techniques, continue to be loved by fans.

◆Wakasa Seikatsu Co., Ltd.

As a "leading company in the supplement industry," Wakasa Seikatsu develops and sells functional foods and eye care-related products, as well as cosmetics, starting with its flagship product, the blueberry supplement "Blueberry Eye."

With the theme of "Nurturing Health Through Sight," the company is committed to the quality of its raw materials, supporting customers' healthy daily lives, and continuing its activities to widely promote the appeal of blueberries to the world.