Celebrating its 80th anniversary this year, Dia Co., Ltd. (Headquarters: Shin-Imazato, Ikuno-ku, Osaka / President and CEO: Shunsuke Tada / hereinafter 'Dia') will open a new brand 'D.baguette by parigot&DIA' (hereinafter 'D.baguette') in the 'Cafe & Bakery' zone of the newly renovated B1 East area of Daimaru Umeda on Monday, April 20.

D.baguette is launched as a new brand offering 'everyday luxury' to make every day a little richer. It is driven by a team led by Chef Ryuzo Abe, who runs 'Boulangerie parigot' in Uehonmachi, Tennoji-ku, Osaka, and Koji Nakanishi, an expert baker at Dia. They aim to create 'authentic bread that maximizes the flavor of wheat', aspiring to be the number one bakery in the Kansai region right in the heart of Osaka, 'Umeda', where about 300,000 people pass through daily.

We will hold a media preview event for this new brand on Friday, April 17, from 10:00 to 12:00. We sincerely invite you to attend. Due to venue preparation, please register your attendance by 17:00 on Thursday, April 16.

D.baguette by parigot&DIA Opening Media Preview Event Venue: Daimaru Umeda, B1 Floor Southeast, Cafe & Bakery Zone Location: 3-1-1 Umeda, Kita-ku, Osaka-shi, Osaka 530-8202 Date & Time: Friday, April 17, 2026, 10:00 - 11:30 Reception Time: 9:30 - 9:45 *As this is an early reception before store hours, you will be guided to the venue from a designated entrance. Reception Location: Southeast side of the B1 concourse at Daimaru Umeda (about 2 minutes from JR Osaka Station)

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◾️ Catering to the 'Stay-type' Sales Area and the Surging Demand for 'Souvenirs' and 'Gifts' Comment from Masamitsu Naito, Manager at Daimaru Umeda

The keywords for this renovation are 'gift demand', 'freshly made experience', and 'stay-type sales area'. Along with the revitalization of the Umeda area, confectionery sales have increased by 26.7% compared to 2018 before the pandemic, and Western sweets specifically have increased by a significant 35.8%. Cafe demand has also grown by 25.3% (on lower floors below the 6th). Seeing this as a business opportunity, we sought to invite stores and expand our lineup to meet the needs of tourists and those looking for souvenirs or gifts. Stay

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  • Source: PR TIMES
  • Category: 新店舗
  • Organizations: Boulangerie parigot
  • Products / services: D.baguette by parigot&DIA