Daiya Co., Ltd., celebrating its 80th anniversary, is opening a new bakery brand 'D.baguette by parigot & DIA' on April 20, 2026, at the Daimaru Umeda store in Osaka. This venture is a collaboration between Ryuzo Abe, owner-chef of 'Boulangerie parigot', and Koji Nakanishi, Daiya's head of manufacturing. It aims to blend traditional French baking with Daiya's consistent quality, offering around 60 items including baguettes and croissants. An opening campaign from April 20-26 will reward the first 150 daily customers spending over 2,160 yen with an original bag.

FACT BOX

  • Source: PR TIMES
  • Category: Event/キャンペーン
  • Organizations: Boulangerie parigot
  • Products / services: D.baguette by parigot & DIA