[Harajuku, Next-Gen Experience] 28 VTubers Gather at Laforet Harajuku! "VTag" Utilizing NFC Technology on Limited-Time Sale. Are City Utility Poles the Gateway to Exclusive Content?

VTag, which proposes a new 'oshi-katsu' style utilizing NFC (Near Field Communication) technology, will begin a limited-time sale at Laforet Harajuku B0.5F "Market of Love and Madness" from Friday, May 1, 2026, to Tuesday, June 30, 2026.

This event will feature a total of 28 popular VTubers. Furthermore, in conjunction with utility poles near Laforet Harajuku, "Next-Gen Utility Pole Advertising" will be deployed, allowing viewers to watch exclusive content by simply holding their smartphones over the poles. This experiential promotion can be enjoyed while walking through the streets of Harajuku.

What is "VTag"?

VTag is a next-generation item with a built-in NFC chip that allows instant access to specific digital content by simply holding a smartphone over it. This time, it will appear in limited designs, each embodying the unique personality of the 28 participating VTubers.

Breaking out of Laforet Harajuku! The Mechanism of "Next-Gen Utility Pole Advertising"

The highlight of this event is an experiential advertisement that involves the entire city, not just sales within the store. "Next-Gen Utility Pole Advertising" with embedded NFC tags will be displayed on a utility pole located immediately to the right after exiting the Genji Yamaguchi entrance of Laforet Harajuku.

By holding a smartphone over this advertisement, you can watch exclusive video content from the participating VTubers that can only be seen here. On your way home from shopping, you can experience a new encounter with your "oshi" (favorite character/idol), as if VTubers are lurking in the city.

Touch the utility pole immediately to the right after exiting Genji Yamaguchi and the utility pole down the slope beyond it. You can watch exclusive content.

Sales and Event Overview

Sales Location: Laforet Harajuku B0.5F "Market of Love and Madness"

Sales Period: Friday, May 1, 2026 - Tuesday, June 30, 2026

Sales Price: 1,980 yen (tax included)

Experience Spot: Designated utility poles near Laforet Harajuku Genji Yamaguchi (look for the signs)

Participating VTubers (in no particular order, honorifics omitted)

A total of 28 unique VTubers will gather at Laforet Harajuku as VTag.

Miyuri Miyako / Kotetsu / Jatoin Jami / Ridel. / Aoi Akizuki / Mochipiyo / Himesaki Kohime / Shiina Uta. / Emura Kirin / Shujin Kou / Mii Menma / Hanasaki Beads / Fukumotsuku / Fuyuno Rikka / Yunagi Hoshizora / Aoi Mia / Kohaku Kaede / Yuzuan Yua / Yuzora Pukuku / Yumeze Kuon / Akatsuki Seika / C Jasmine Rurijiraku / Shiroume Koko / Dr. Bull V Gatling / Nekohime Chun Chun / Kerousagi. / Suzukaze Yura / Jikon Yuki

About "Market of Love and Madness"

Located on B0.5F of Laforet Harajuku, this market is a melting pot of various talents. It is attracting attention as a place where creative expressions that transcend existing frameworks, such as fashion, art, and miscellaneous goods, gather.

Official HP: https://www.laforet.ne.jp/aitokyouki/

[Contact for this matter]

[Coolish Music Inc.]

Contact Person: Shimizu

Email Address: [email protected]

Official SNS (X): https://x.com/OTODASU_bouon

Company HP: https://coolish-music.com