360Channel Launches Next-Gen Digital Twin Platform '360 Digital Twin' Powered by 360maps Spatial Scanning Technology

360Channel Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Eiji Komatsu; hereinafter '360Channel') announces the launch of '360 Digital Twin,' a next-generation digital twin service utilizing spatial measurement data—the core technology behind its spatial experience product '360maps.'

This service has been adopted as an internal preview support system by K Arena Management Co., Ltd., which manages and operates K Arena Yokohama—the world's number one arena in annual attendance according to the U.S. music industry publication 'Pollstar.'

Moving forward, in addition to supporting large-scale facility operations, the company will expand into diverse fields such as digital archiving of time-limited events at museums, art galleries, and commercial facilities, as well as cultural heritage preservation and tourism DX initiatives promoted by local governments.

▶ 360 Digital Twin: https://corp.360ch.tv/360digitaltwin

What is a 'Digital Twin'?

A digital twin is a technology that faithfully and in real time replicates data of physical spaces—such as buildings, environments, and structures—into a cyber (virtual) space, like a 'twin.' Unlike conventional 2D panoramic photos, it features the ability to highly structure 3D data, including depth, dimensions, and textures of entire spaces. This enables immersive remote spatial experiences and high-precision layout and traffic flow simulations, free from physical constraints.

Development Background and Purpose

360Channel provides '360maps,' a spatial experience product that 'makes movement entertaining.' The system uses Visual Positioning System (VPS), a high-precision localization technology, and conducts precise spatial measurements in advance using 3D scanners. The data generated through this measurement process is based on the cutting-edge 3D technology '3D Gaussian Splatting' (hereinafter '3DGS'). The company recognized the potential to use this spatial data not only for navigation but also across various domains such as facility management, event utilization, and cultural asset preservation. Therefore, leveraging the spatial measurement technology developed through '360maps,' the company has developed '360 Digital Twin,' a digital twin platform capable of delivering diverse solutions tailored to specific needs.

Case Study: K Arena Yokohama Internal Preview Support System

'360 Digital Twin' has been adopted by K Arena Management Co., Ltd.—which manages and operates K Arena Yokohama, the world's number one music-dedicated arena by annual attendance—as an internal preview support system for event organizers.

When hosting concerts and events, organizers need to confirm a wide range of information in advance, including backstage and dressing room facilities, equipment layouts, loading routes, and the environment around the stage.

Previously, this was primarily done through on-site visits or individual inquiries. However, with the adoption of '360 Digital Twin,' organizers can now access and inspect the facility’s interior anytime via a web browser.

Within the 3D space, organizers can visually confirm the placement of equipment such as chairs, desks, and mirrors in dressing rooms, verify access routes from loading entrances to the stage, and perform equipment loading simulations using the distance measurement function.

Furthermore, the venue side can register text, images, and videos at any location within the space, enabling clear and intuitive sharing of usage guidelines and facility information.

This has improved the efficiency of event preparation for organizers and enhanced the quality of facility guidance, while also contributing to smoother communication in facility operations.

Future Expansion

360Channel positions '360 Digital Twin' not merely as a 3D viewer, but as a digital twin platform that transforms physical spaces into information assets.

In the future, beyond supporting large-scale facility operations, the company will expand the platform as a solution for preserving and utilizing spaces and experiences—such as exhibitions, cultural heritage, and tourism resources—that may be lost over time.

[1] DX for Large-Scale and Public Facilities

DX for Large-Scale and Public Facilities

Supporting digital transformation of various operations—including facility guidance, internal preview support, equipment management, logistics planning, and operational manual sharing—at arenas, stadiums, commercial facilities, and public institutions. Going forward, the company will also explore integration with AI technologies to enhance information retrieval and guidance functions within spaces, evolving into a more practical digital twin solution.

[2] Digital Archiving of Exhibitions and Events

Digital Archiving of Exhibitions and Events

Preserving exhibitions and pop-up events—which typically last only a few days to several months—as high-precision 3D spaces. Images, videos, document links, and 3D models can be embedded within the venue, enabling virtual exhibitions even after the event ends, as well as use as sales materials or performance archives.

[3] Digital Preservation of Cultural Heritage and Tourism Resources

Digital Preservation of Cultural Heritage and Tourism Resources

Digitizing historical buildings, cultural assets, and traditional events as digital twins to support long-term preservation and inheritance. By making them accessible remotely as tourism content or educational materials, the company aims to promote regional charm, boost tourism, and contribute to regional revitalization.

Key Features of '360 Digital Twin'

Built on a robust digital twin foundation, the platform offers a range of practical B2B and B2G (government) solutions with the following diverse features:

Automatic Navigation

Measurement Function

Asset Placement

Various 2D Maps

Function

Overview

A-to-B Automatic Navigation

Automatically guides users along the shortest or optimal route between two specified points. Beyond free movement, the hands-free auto-navigation function allows faster route verification than physically walking through the site.

Distance and Area Measurement in Space

Intuitively measure distances and areas of stages, floors, walls, and more within the 3D space. Enables remote completion of large equipment loading and exhibit placement simulations.

Portal Function

Aggregates multiple facilities, floors, and past event lists into a single site-like interface, enabling seamless access from a unified list.

Easy Editing (CMS Function)

From the management interface, freely register and edit spot information—such as text, images, videos, and links—at any location within the 3D space.

2D×3D Position-Linked Map

Links the positional data of an easy-to-understand '2D digital map' of the entire facility with the photorealistic '3DGS space,' enabling intuitive and seamless spatial transitions.

Spatial Memo Creation Function

Allows users to leave memos—such as notes or layout instructions—at specific locations within the space, facilitating smooth information sharing among teams and with clients.

Going forward, leveraging the digital twin construction expertise accumulated through this project, the company will expand to event venues, commercial facilities, tourist destinations, and more across Japan.