Introducing the 'Wearable' Subscription: Launch of 'airCloset Men’s'

airCloset, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Satoshi Amanuma) launched its monthly fashion rental service for men, 'airCloset Men’s,' on May 28, 2026.

According to company research, many men feel that their clothing choices tend to become repetitive. At the same time, there is a clear need among men to discover styles that suit them naturally and to make decisions about their attire without spending significant time.

'airCloset Men’s' is a service that allows men to enjoy discovering new fashion naturally and easily, by incorporating both stylist recommendations and the fun of selecting clothes themselves. Because it is a rental service, users can easily experiment with various styles, allowing them to enjoy discovering new fashion even in the midst of a busy daily routine.

Furthermore, the service leverages the styling expertise, data utilization, and logistical and operational infrastructure cultivated through the 'airCloset' service to offer men a fresh fashion experience.

Launch Event for 'airCloset Men’s'

In conjunction with the service launch, airCloset held a launch event on May 28, 2026. The event featured the presentation of results from a survey on men's fashion habits, as well as an introduction to the new 'wearable' subscription model proposed by 'airCloset Men’s.'

Talent Yuji, who experienced the service firsthand, also appeared as a guest. He discussed his experience in discovering new fashion by comparing it to his usual style.

<Comment from Yuji>

On wearing the provided styling

I was proposed a fresh style that combined white pants and a refreshing shirt, something I wouldn't choose for myself. As a father of four, I usually avoid white because I worry about stains, but as it's a rental, I felt I could adventure easily and I'm very satisfied! It was very well received by my daughter, who said I looked younger than usual—the best compliment a father can receive.

Yuji's thoughts on the appeal of 'airCloset Men’s'

My daily clothing choices tend to be biased toward safe colors, and finding the right balance between casual and formal is genuinely difficult on my own. This service provides the right answers tailored to the scene by pros, so anyone can challenge themselves with new clothes with confidence. I want many men to experience the excitement of boosting their mood for the day with favorite outfits.

Needs for new fashion discoveries identified in men's fashion research

Survey results showed that many men feel their clothing style tends to be repetitive. Underlying this are reasons such as: 'not knowing what to choose,' 'not knowing what suits me,' 'not having time to look for new clothes,' and 'finding it troublesome to choose new clothes,' indicating that it is difficult for new options to spread in busy daily lives.

Furthermore, voices were raised about not feeling encounters with new clothing or styles, confirming the need to 'naturally know what clothes suit me' and 'decide attire without spending time.'

More natural encounters with new fashion

'airCloset Men’s' provides an experience where encounters with new fashion can be enjoyed more naturally. While many men want to enjoy fashion, cases where they cannot reach new options are not rare due to reasons like not knowing what to choose or not being able to spend time on clothing.

'airCloset Men’s' expands new fashion encounters for each individual, without forcing a change in style, by incorporating both stylist suggestions and the fun of self-selection. As it is a rental service, it allows users to experiment with styles that were hard to try on a purchase-only basis, and to enjoy new encounters with their own style in various scenes such as work, holidays, and travel.