Salosta Monthly Seminar for Beauty Salon Owners to Be Upgraded

and US Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture; Representative Director: Shinya Hirooka) announces a comprehensive overhaul of the monthly 'Salosta Seminar' as part of its beauty salon business support service 'Salosta'. Starting July 2026, the seminar will launch a new practical program themed 'Moving Beyond Intuition-Based Management: A 6-Month Journey'.

According to a survey published in March 2025 by Teikoku Databank, Ltd., the number of beauty salon bankruptcies in fiscal year 2024 is expected to reach 197, setting a new record high. Additionally, approximately 30% of beauty salons are operating at a loss, and about 60% are experiencing declining performance.

*Source: Teikoku Databank, Ltd., 'Bankruptcy Trends in the Beauty Salon Industry (FY2024)' (Published March 4, 2025)

The business environment surrounding beauty salons is becoming increasingly challenging each year due to labor shortages, rising raw material and utility costs, and intensified price competition.

In such times, what is required is not just high technical skill, but also 'business management capability that generates profit'.

Until now, Salosta has supported beauty salon owners by nurturing their mindset and way of thinking.

However, as the business environment changes significantly, we believe it is now essential for salon owners to acquire not just 'mindset', but also 'practical skills that lead to tangible results'.

Therefore, we are significantly upgrading our monthly Salosta Seminar, transforming it from a 'place to learn mindset' into a 'practical space to generate results'.

Background of the Revamp

Learning 'mindset' alone does not generate profit.

Previously, the Salosta Seminar focused on topics such as:

The role of a business owner

Mission and vision

Mindset

Organization building

—centered on 'the mindset and approach of a business owner'.

While we have received positive feedback from many members such as:

'My perspective on management has changed' and 'The direction for building our organization has become clear',

we have also identified new challenges, such as:

'I don't know how to improve even when looking at the numbers' and 'We have sales, but no profit remains'.

As the environment surrounding the beauty industry changes dramatically, what is now required of business owners is not just 'having the right mindset', but the ability to 'take action that produces results'.

Therefore, in this revamp, while maintaining the core values and mindset we have always emphasized, we are adding content focused on practical business improvement, including data analysis, profit management, customer insights, and AI utilization.

About 'Moving Beyond Intuition-Based Management: A 6-Month Journey'

The new program aims to develop the ability to make management decisions based on 'data' rather than 'intuition'.

Over six months, monthly themes will be set, and participants will repeatedly go through the cycle of:

Learning

Practicing

Reviewing

Improving

This process cultivates the management capability to generate results within their own salon.

By working on monthly assignments and reviewing their outcomes to continuously improve, the goal is to move beyond 'knowing' to 'being able to do', and ultimately to 'achieving results'.

<Seminar Schedule>

July 22, 2026

From 'Intuition' to 'Facts': 5 Key Points to Understand Your Customers

August 25, 2026

Wait a Minute! 3 Steps to Take Before Increasing Average Ticket Price

September 24, 2026

Surprisingly Incomplete! Building a Pathway for Customer Return Visits

October 21, 2026

The Basics of SNS You've Been Too Embarrassed to Ask

November 20, 2026

Creating a Simple Yet Effective Business Plan

December 15, 2026

Get Ahead During the Busy Season: Planning Your 2027 Execution Strategy

Salosta's Vision for Business Support

Our goal is not simply to 'provide knowledge'.

We aim to empower beauty salon owners to think independently, take action, make data-driven management decisions, and achieve sustainable profitability.

Therefore, Salosta continuously supports the cycle of 'learning', 'practicing', 'reviewing', and 'improving', accompanying salon owners in business improvements that are difficult to sustain alone.

From 'knowing' to 'doing'.

From 'doing' to 'achieving results'.

The Salosta Seminar is evolving into a practical program that supports behavioral transformation in beauty salon owners.

Future Outlook

Going forward, centered on the monthly flagship Salosta Seminar, we will further strengthen initiatives such as:

Expanding member-exclusive content

Building a community where business owners can learn from each other

—advancing the creation of an environment where beauty salon owners can continuously learn, practice, and generate results.

Our vision is to transform salon management from 'intuition-based' to 'data-driven profit generation'. A salon's growth leads to staff development, which in turn increases customer satisfaction. This growth will then spread to local communities, across Japan, and beyond.

and US Co., Ltd. will continue to support beauty salon owners and co-create the future of the beauty industry.

About Salosta

Salosta is a video learning platform specifically designed for beauty salon owners and practitioners. It offers systematic video content on practical topics such as customer acquisition and retention, product recommendations, staff training, and management—themes that can be directly applied in real salon operations. Additionally, the monthly 'Salosta Seminar' provides opportunities to turn learning into action. The content includes proven know-how that has supported significant sales growth, enabling salon development through practical, experience-based learning, not just theory.

Inquiries: https://corp.and-us.jp/salosuta/contact

About and US Co., Ltd.

and US (Andasu) is a 'Supportive Company' that operates salon-exclusive cosmetic brands 'oméme' and 'BIOteA' for beauty salons nationwide, while also supporting them in solving business challenges. 'Supportive' means positioning the salon as the protagonist and providing support accordingly. We value creating an environment where salons can grow independently, offering accompanying support that goes beyond mere product supply.

Based on the value of 'Well-Aging'—growing older in one's own way—we support people in living healthily and beautifully through beauty. We provide tailored support for various challenges and stages, from individual private salons to large corporate salons. By adopting a 'Coordinator System' where dedicated coordinators accompany each salon, we deliver personalized, detailed support.

Corporate Overview of and US Co., Ltd.

Representative: Representative Director Shinya Hirooka

Headquarters: 3-8-7 Nezukamachi, Toyama City, Toyama 939-8204

Phone: 076-491-6050 (Main)

Business Activities:

(1) Salon-exclusive cosmetics manufacturing

(2) Education, consulting, and accounting support services

(3) Test marketing salon operations

◆ Brand Website: https://omeme-cosme.com/

◆ Corporate Website: https://corp.and-us.jp/

◆ Recruitment Site: https://cor