Asuene Promotes Sustainability in the Sports Industry Across Four Global Cities Through an Annual Global Partnership with World Football Summit

ASUENE APAC Pte. Ltd. (headquartered in Singapore), the overseas subsidiary of Asuene Inc. (headquartered in Minato-ku, Tokyo; CEO: Kohei Nishiwada), has implemented sustainability initiatives across four cities—Hong Kong, Madrid, Riyadh, and Mexico City—over approximately one year starting from September 2025, through a global sustainability partnership with the international organization "World Football Summit (WFS)" that connects the global football industry.

ASUENE APAC worked to promote the sustainable operation of sports events and decarbonization in the sports industry through CO2 emission calculations, CSR activities, and workshops at the conferences held in the four cities.

About the Global Partnership between Asuene and World Football Summit (WFS)

At WFS, clubs, leagues, sports organizations, brand companies, investors, and technology companies related to the football industry gather from around the world to discuss the future and challenges of the industry. In recent years, interest in sustainability has also been growing in the sports industry, making it a key theme to understand the environmental impact of event operations and consider specific improvement measures.

In September 2025, at the Hong Kong conference, the company calculated and analyzed the total CO2 emissions of the event. By visualizing the environmental impact of the entire event, including the travel of attendees and stakeholders, and proposing data-driven improvement measures, the company was recognized and subsequently participated continuously as a global sustainability partner at the Madrid, Riyadh, and Mexico conferences.

The initiatives through WFS not only promoted sustainability during the events but also led to the creation of touchpoints with companies surrounding the sports industry and local companies and organizations in each region. Through activities and discussions at each conference, the company worked on practicing sustainable operations for sports events.

Main Initiatives Implemented in Four Global Cities

The company implemented the following initiatives across all four conferences, from the Hong Kong conference in September 2025 to the Mexico conference in June 2026.

City: Hong Kong Period: September 2025 Main Activity: Panel discussion CSR Activity: Planted 40 bamboo trees

City: Madrid Period: October 2025 Main Activity: Panel discussion, workshop CSR Activity: Created 100 seed balls for soil regeneration

City: Riyadh Period: December 2025 Main Activity: Panel discussion, workshop CSR Activity: Conducted a cleanup activity at a natural park, collecting 203 bags of garbage

City: Mexico Period: June 2026 Main Activity: Panel discussion, workshop CSR Activity: Announced support for planting 1,000 trees

What is "World Football Summit"?

World Football Summit (WFS) is an international platform that connects the global football industry and aims for its sustainable development. First held in Madrid, Spain in 2016, it brings together diverse stakeholders related to the football industry, including clubs, leagues, sports organizations, brand companies, investors, and technology companies, to discuss industry challenges and future directions.

Initially starting as a single event in Madrid, it has since expanded its venues to various regions worldwide and now holds summits on a global scale. As a place for industry stakeholders to interact across regions and positions, it covers a wide range of themes including sports, business, technology, and sustainability, contributing to the development of the football industry.

About "ASUENE"

"ASUENE" is a sustainability AI platform. In addition to visualizing and reporting/disclosing Scope 1-3 emissions using AI, it also provides advanced consulting services compliant with domestic and international regulations and initiatives such as CFP/LCA calculation, CDP, SBTi, CSRD, TCFD, TNFD, and SSBJ. It boasts the No.1 cumulative number of domestic corporate introductions for its CO2 visualization service (as of July 2025 survey by Tokyo Shoko Research).

ASUENE Service Site: https://asuene.com

Asuene Company Profile

Company Name: Asuene Inc.

Business Description: ・Sustainability AI Platform "ASUENE" ・Supply Chain Management AI Platform "ASUENE SUPPLY CHAIN" ・Sustainability Recruitment AI Platform "ASUENE CAREER"

Group Companies: ・Integrated Carbon Credit AI Platform "Carbon EX" ・Third-party Assurance/Verification and Disclosure Advisor "ASUENE VERITAS" ・AI Data Integration Platform "Anyflow" ・AI Energy Reduction Platform "NZero"

Capital: 8.3 billion yen (including capital surplus)

Representative: Founder, Representative Director & CEO Kohei Nishiwada

Address: 6F, Tokyo Toranomon Global Square, 1-3-1 Toranomon, Minato-ku, Tokyo

Bases: Japan, Singapore, USA, Thailand, UK, Philippines

URL: https://corp.asuene.com/