BitStar, an influencer marketing company, has started offering ABEMA Ads, expanding its services to include advertising on the video streaming platform to provide more comprehensive marketing support for businesses.
BitStar Inc., a company focused on influencer marketing platforms, has announced that it will begin handling advertising products for "ABEMA," a video streaming service operated by AbemaTV, Inc. This expansion allows BitStar to offer a wider range of marketing support, extending beyond its traditional social media and influencer marketing services to include advertising campaigns on video streaming platforms. Recognizing the growing importance of video ad touchpoints amid diversifying consumer engagement channels, this move addresses modern marketing needs. ABEMA Ads enables brands to reach audiences that are difficult to access through traditional TV commercials, ensures brand safety, and allows for data-driven targeting and reporting. BitStar aims to provide integrated marketing solutions by combining its creator-led strategies with diverse advertising options.
FACT BOX
- Source: PR TIMES
- Category: Service Expansion
FAQ
What new service is BitStar offering?
BitStar has started handling advertising products on the "ABEMA" video streaming service, known as ABEMA Ads.
Why is BitStar expanding into video advertising?
To provide more integrated marketing support by expanding beyond SNS and influencer marketing to include advertising on video streaming platforms, addressing the diversification of consumer touchpoints.
What are the benefits of advertising on ABEMA?
ABEMA Ads can reach user segments that are difficult to reach with terrestrial TV alone, deliver brand messages in a safe environment, and utilize user data for targeting and detailed reporting.
What kind of company is BitStar?
BitStar is a company that develops various businesses centered on an influencer marketing platform, providing services like influencer matching, social media marketing, and content production.
What is BitStar's future outlook?
BitStar plans to strengthen its offerings of diverse advertising solutions, including video ads, and provide integrated marketing support that combines SNS/creator measures with ad distribution.